Games/ Contests/ Sweepstakes

Food Lion is launching an omnichannel coupon initiative that combines fun with savings.

Now through Jan. 1, customers can access digital coupons through the Shazam smartphone app while shopping in Food Lion stores. Food Lion has partnered with interactive marketing firm Mood Media Corp. on the campaign.

Kay Jewelers is looking to leverage social media and gamification to better engage with shoppers this holiday season.

From now through Dec. 20, visitors to Kay Jewelers' social media channels will be encouraged to participate in an interactive holiday-themed memory match game for a chance to win jewelry prizes. Fans can enter the Merry Match sweepstakes for a chance to win a prize from the featured daily collection by visiting KayMerryMatch.com, registering and playing the game. One winner will be selected each day and will receive a piece of jewelry.

Walmart has kicked off one of its most omnichannel marketing campaigns ever with its Holiday Sing to Salute Military Families.

The nationwide campaign encourages the public to sing a portion of a classic holiday song while capturing it on video, and then post the video on social media channels to show support for members of the military and their families.

Thanksgiving may be over, but it is worth watching a video of how Meijer made a difference in the lives of hundreds of customers and employees ahead of the holiday and in the process earned itself immeasurable goodwill.

Alibaba generated a record $14.3 billion in sales in a 24-hour period on Singles Day (Nov. 11) this year. That is roughly five times what Cyber Monday is expected to generate.

Clearly, Alibaba is doing something right and is setting a precedent for what other retailers worldwide hope to achieve. It’s worth looking at why Alibaba was so successful. So what can retailers take away from the Singles’ Day experience to maximize sales and give customers a great experience this holiday season, and throughout 2016?

Barneys New York is bringing an icy winter chill — literally — to its holiday windows.

While all the major retailers will be offering deals and discounts on Black Friday weekend, Dick's Sporting Goods plans to woo shoppers with an exciting social media promotion.