Games/ Contests/ Sweepstakes

While many retailers are promoting back-to-school sales, Bridgestone has come up with an alternative way to ring in the beginning of the school year.

The company announced it is joining with Boys & Girls Clubs of America on an initiative to provide safe and productive after-school and summer space for kids and teens at Clubs in communities nationwide, with the programming and resources they need to achieve a great future.

Columbia Sportswear’s retail aspirations arrived in South Florida in the form of a new 5,600-sq.-ft. concept store called Performance Fishing Gear.

Boca Raton, Fla. – Office Depot Inc. is thanking teachers with an omnichannel back-to-school program.

The “Gear Up for School” promotion offers teachers who are part of the free Office Depot or OfficeMax rewards program a 25% off coupon for qualifying purchases during Teacher Appreciation Days, Aug. 1-4 and Aug. 29 – Sept. 1.

Barnes & Noble's Get Pop-Cultured campaign is getting a dose of medicine from Dr. Seuss ths month.

Toys"R"Us is supporting the Special Olympics in Los Angeles this year in a new and innovative way.

The retailer is deploying employee volunteers to encourage and cheer on the littlest athletes, as they reach personal victories in a variety of sporting activities. Toys"R"Us has a longstanding commitment to the Special Olympics, and as a Games Level sponsor of the 2015 World Games, is able to help the organization's efforts to bring the benefit of sports to children and adults of all abilities.

Office Depot Inc. is thinking teachers first with an omnichannel component at the core of its back-to-school promotion.

A Food City supermarket in Bristol, Va., has given new meaning to that old merchandising adage, “stack it high and let it fly,” by creating the world’s largest pineapple display.

Charlotte, N.C. – Belk Inc. is getting the vote out when it comes to selecting that certain look. Working with digital marketing provider HelloWorld, Belk is allowing customers to both submit and vote on “looks” such as dorm room, game room and night out, created with Belk merchandise.

Plano, Texas – The J.C. Penney Co. Inc. is launching a back-to-school marketing campaign that crosses multiple channels. The campaign will be supported by ads on TV, in Seventeen magazine, direct mail, preprints, broadcast and streaming video.

All marketing elements will be housed on a back-to-school hub at the Penney website, which includes a mix-and-match game that allows kids and teens to assemble different pieces to create their own style mash-up.

TigerDirect is encouraging consumers to unleash their inner geek with 18th annual PC Race.

The retailer has partnered with Intel to host the competition, which is set to kick off at QuakeCon 2015 in Dallas from July 23 to July 26. The first contestant to assemble and boot their high performance PCs in each regional race will win an all expenses paid trip to Miami to compete in the National Finals on Nov. 6 during Tech Bash.