HSN nibbles on sponge cake for its 38th birthday

HSN is celebrating its 38th year as a direct-to-consumer content retailer by having a party in Margaritaville.

HSN's fast-growing Margaritaville brand will launch on HSN on July 3 with an assortment of exclusive and curated products that capture the escapism of island living.Viewers can enjoy "It's 5 O'clock Somewhere" Margaritaville programming highlighting the branded merchandise that introduces the island mindset to every home.

The collection spans across culinary, home, apparel, electronics, entertaining and beauty, featuring exclusive products in every area. HSN is hosting two summer giveaways to celebrate the Margaritaville launch.

The "Escape to Somewhere" sweepstakes launches today through July 31, giving participants the opportunity to explore the true Margaritaville lifestyle with an all expense paid, 7-day, 6-night trip to the Margaritaville Wyndham Rio Mar resort in Puerto Rico.

For those who prefer to bring the Margaritaville party home, HSN launched a social campaign in June where Margaritaville fans were invited to share what Margaritaville was to them on Twitter and Instagram for the chance to win a Margaritaville Block Party for themselves and 25 of their friends in their hometown.

The winner will be selected on Friday, July 3, during the "Five O'Clock Somewhere" show between 5 and 8 p.m. HSN will be launching the first-of-its-kind Friday Night Game Night on July 3 at 8 p.m. Between 8 and 11 p.m., contestants from the HSN Arcade will be chosen to play one of three games live on air, for the chance to win top prizes.

Prizes during the month of July include branded Margaritaville merchandise and 10 trip giveaways on Norwegian Cruise Lines' newest ship, Escape, where winners will embark on a 7-day Caribbean Cruise for two on the Norwegian Escape experiencing the sites from a Balcony Stateroom.

On July 13 and 14, HSN will launch celebrity chef and Cooking Channel personality, Kelsey Nixon, for the debut of her Kelsey Nixon Essentials collection featuring a line of simple, smart kitchen essentials with a modern functionality and vintage aesthetic. Kelsey will appear alongside Curtis Stone as he debuts his new "Dura" QuanTanium MultiPan. Celebrity and Host Wendy Williams will return on July 18 with a new assortment of vibrant, classic, figure-flattering designs that can be worn on any occasion, including a New Twin Print Wrap Dress, Denim Jumpsuit and French Terry Dress, all priced under $100.

Taking a trip back in time to 1969, HSN will host a music-inspired Woodstock event on July 23 featuring an HSN Capsule collection of exclusive merchandise brought to you by brand favorites including: Diana Gilman, Jay King, Carlos Falchi and Lyric Culture.