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Teen apparel retailer steps up its digital engagement ‘game’
Hollister & Co. is connecting with its shoppers through two of their favorite pastimes: mobility and video games. Through a partnership with Rovio Entertainment and TreSensa, the re-tailer debuted a mobile video game whose activation functionality func-tions as an ad that connects the brand with loyal and potential shoppers, according to AdAge. -
Pizza Hut’s newest ordering device: old-school high tops
There’s a new sneaker on the scene that promises to make a slam dunk — albeit not on the basketball court. Called “Pie Tops,” Pizza Hut’s new white-and-red trimmed kicks are more than a functional sneaker. Featuring geolocation technology that links to an app (separate from the chain’s mobile app), users can order a large two-topping pizza just by pressing a button embedded in the shoe’s tongue, according to Pizza Hut’s new 30-second commercial featuring retired NBA player, Grant Hill.

