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A major outdoor retailer and leading rideshare service are teaming up to ensure urban consumers don’t miss out on warm-weather fun.

Puma is offering shoppers a digital in-store experience centered around the entire purchasing process — from picking up the product to interacting with it.

Wayfair is taking an early bite out of Prime Day, both online and on the road.

April Fools’ Day gags extend to the world of public relations.

The events and special projects manager for Creatacor spoke to us about the mutually beneficial coming together of bricks-and-mortar with little plastic bricks.

Off-price retailer TJ Maxx is partnering with Instagram and several celebrities to bring interactive fun to its promotions.

Adults under 30 have a different notion of “brand loyalty” than other consumers.

Amazon is making it easier for retailers and other brands to build and deliver customer loyalty campaigns.