Games/ Contests/ Sweepstakes

Toys "R" Us is doubling down on its new brand positioning, “Today We Play.”   The retailer announced it has begun testing an augmented reality app, called Play Chaser, in 23 stores nationwide, with a chainwide roll-out planned for Oct. 21. Developed in partnership with PlayFusion, the free app allows users to activate different AR mini games and play experiences on their smart device while in Toys "R" Us stores.   

Pure Hockey is converting its various store banners to its namesake brand.    The company, which owns the Pure Hockey, Total Hockey, and HockeyGiant brands, will begin rebranding all of its retail stores as Pure Hockey. Pure Hockey acquired HockeyGiant in September 2015 and acquired Total Hockey in August 2016, giving the company a total of 53 retail locations across the United States, along with four e-commerce sites specializing in hockey, goalie, and lacrosse equipment.  

Disney's marketing firepower will be on full display starting at  12:01 a.m. on Friday, Sept. 1, when it launches a global merchandise promotion — complete with augmented reality — of toys and products inspired by its upcoming film, "Star Wars: The Last Jedi."  

The most digitally savvy generation to date has a soft side for physical stores.    Despite being digital natives, 57% of Generation Z say they prefer to shop in-store rather than online, according to a report from CrowdTwist, a provider of multichannel loyalty and engagement solutions.   

Days before Prime Day commences, Amazon is upping the ante once again.   Starting Wednesday, July 5, Alexa shoppers will have access to more than 100 exclusive deals on Amazon Echo, Echo Dot, Echo Show, Amazon Tap, Fire TV or compatible Fire tablets. Voice shoppers will also get first dibs on select Prime Day deals on July 10, between 4 p.m. and 6 p.m. PST — two hours before the general public, according to Amazon.  

Hollister & Co. is connecting with its shoppers through two of their favorite pastimes: mobility and video games.   Through a partnership with Rovio Entertainment and TreSensa, the re-tailer debuted a mobile video game whose activation functionality func-tions as an ad that connects the brand with loyal and potential shoppers, according to AdAge.   

There’s a new sneaker on the scene that promises to make a slam dunk — albeit not on the basketball court.    Called “Pie Tops,” Pizza Hut’s new white-and-red trimmed kicks are more than a functional sneaker. Featuring geolocation technology that links to an app (separate from the chain’s mobile app), users can order a large two-topping pizza just by pressing a button embedded in the shoe’s tongue, according to Pizza Hut’s new 30-second commercial featuring retired NBA player, Grant Hill.