Saks Fifth Avenue unveils a sweet holiday theme, along with some special services

Saks Fifth Avenue is transforming its stores into a candy wonderland for the holidays.



The retailer’s holiday theme this year is called “Land of 1000 Delights” and it will appear in all 41 Saks’ full-priced stores in the U.S. and Canada. Jumbo swirl lollipops, whipped cotton candy and mounds of rock candy are just some of the colorful décor that will make up each store’s visual displays.



Saks will unveil its iconic animated holiday windows at its New York flagship on Monday, Nov. 21 (presented by MasterCard) when it will debut a new multicolored, 10-story-tall theatrical light show on the front façade of the building. The windows, light show and colorful candy décor will live in store and online throughout the holiday season.



“Land of 1000 Delights is truly a candy-colored wonderland — one of the most fantastical holiday displays that I have ever seen,” said Mark Briggs, executive VP, creative, HBC.



As part of the flagship’s holiday promotion, customers can take a spin on the MasterCard “Wheel of Delights” on the ninth floor from Nov. 21 through Dec. 24 to spin the wheel for the chance to win special prizes.



In addition to the New York flagship’s six animated windows on Fifth Avenue, Saks will display a series of “candy couture” dresses in the windows on 49th and 50th Streets. Each lavish dress, created by a notable designer, will be evocative of a favorite holiday treat, including cotton candy, peppermint sticks, and cake frosting.



New this holiday season, members of the SaksFirst rewards program can use their points to purchase one-of-a-kind gift packages and exclusive experiences starring some of fashion’s biggest names. Experiences include an exclusive tour of Brunello Cucinelli’s headquarters in Solomeo, Italy; backstage passes to a Proenza Schouler fashion show; and a Paris shoe experience at Christian Louboutin’s workshop. Valued from $5,000 to $100,000, the experiences are redeemable only via SaksFirst points.



Also new this year, on the first three Saturdays in December from 12 to 5 p.m. local time, select Saks locations (New York, Beverly Hills, Bal Harbour, Houston) will offer customers Santa At Your Service. Santa Claus himself will deliver customers’ in-store purchases directly to their homes, hotels or offices via the Saks At Your Service Mercedes-Benz sprinter van.