Macerich expands ‘Santa HQ’ to five more malls
Macerich’s tech-driven, HGTV-sponsored Santa Claus experience will be expanded to five properties in California, Chicago, and metro New York this Christmas season.
Kids can download an Elf-Ray Vision app to their smartphones—or used a provided tablet — to explore “Santa HQ” in 3D, take an Elfie Selfie to insert themselves in a customized holiday video, or test their gift-worthiness on the Naughty or Nice O’Meter. A 10,000-bulb synchronized light show at the attraction plays the Carol of the Bells.
“With the addition of five new locations this year, thousands more HGTV fans will be given the opportunity to be wowed by this one-of-a-kind Santa experience,” said Shannon Driver, Macerich senior VP of marketing and creative services.
Moms and dads, too, can check out Santa’s tricked-out sleigh and enter a chance to wing HGTV’s $10,000 Spreading Holiday Cheer Sweepstakes. HGTV personalities Drew and Jonathan Scott of Property Brothers will make a Santa HQ stop at The Oaks in Thousand Oaks, California, as will Kitchen Crashers’ Alison Victoria at Fashion Outlets of Chicago in Rosemont.
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