Events

New York -- Online beauty subscription retailer Birchbox is plunging deeper into brick-and-mortar retailing — and it is seeking customer input to help guide its decision.

The latest back-to-school promotion from Staples includes deeper discounts, a free trip to California for 50 students, and a new TV advertising campaign.

“This is our 29th back-to-school season at Staples. We’re using or knowledge and expertise to help parents, students and teachers get 110% ready for school with our lowest price guarantee,” Parneros said. “Whether shopping on Staples.com or in our stores with our amazing associates, Staples makes it easy to shop for students in elementary school through college.”

Batavia, Ill. -- Comedian Ben Bailey is doing his thing in an Aldi supermarket as opposed to his usual taxi cab.

Aldi, the fast-growing deep-discount supermarket chain, has teamed up with Ben Bailey, best known as host of the former TV series "Cash Cab,” in an online video series. Described as equal parts education and entertainment, the series is designed to help introduce Aldi to new customers across the United States and in Southern California specifically, where it is planning to open approximately 45 new stores in 2016.

Boston – Rue La La is adding some celebrity appeal to its omnichannel partnership promoting cotton. Actress, model and author Molly Sims is the new face of its "Cotton. It's Your Favorite for a Reason" campaign with promotional group Cotton Inc.  

San Francisco – Never mind Gen Y, the millennial generation that roughly ends with young consumers born in 2000.

Williams-Sonoma tween and tween banner PBteen is targeting the post-2000 “Gen Z” audience with an original six-episode Web series called “Revved Up Rooms.”

This year, GGP and The Lego Group partnered to host The Lego Americana Roadshow, a highly visual, educational and free traveling installation of larger-than-life Lego replicas of some of the nation’s most beloved landmarks.  

At Home is accelerating its pace in its race to operate 100 stores by opening its first store in the state of Louisiana.

The retailer is opening a 90,000 square foot store in Kenner, La., on July 9.

Following the store opening, the Kenner location will have a grand opening ribbon-cutting July 14 at 9 a.m. with the Jefferson Chamber of Commerce and onsite giveaways for customers and a radio remote on July 18.

Lowe's is getting some recognition for its efforts to aid communities with money, supplies and manpower in times of disaster.