Events

The nation’s largest retail bookseller has dreamed up another innovative way to drive traffic to its stores.

Barnes & Noble has announced that it will be sponsoring the Barnes & Noble Cookie Bake-Off, a contest in which customers can submit cookie recipes for a chance to win prizes and have their winning cookies sold in Barnes & Noble stores.

Looking to capitalize on the immense popularity of the PBS show Downton Abbey, Cost Plus World Market is having an online tea party and expanding its range of Downton Abbey products just in time for the holiday shopping season.

Shoppers at Kmart who are looking for that must-have toy this holiday season will be also able to help raise money to end childhood cancer and other diseases.

Kmart has announced that beginning this Sunday through Dec. 13, the retailer will donate $1 to St. Jude Children’s Research Hospital for every purchase from its annual Fab 15 toy list, up to a maximum donation of $25,000.  

Just like many of the products sold in its stores, TJX Companies is offering a limited duration holiday helpline staffed by folks who presume to know the perfect gift for anonymous recipients.

T.J. Maxx and Marshalls this week said they are bringing back their “Holiday Gift Hotline” to combat the issue they identified in a survey of people buying uninventive gifts. The hotline is a free service only available for limited hours Dec. 4-7 and is designed to provide shoppers with a variety of gift ideas to help them give gifts people really want to receive.

New York - Across the country, there was strong support for local businesses on Small Business Saturday, with shopping up 14.9% from last year, according to the results from the Small Business Saturday Consumer Insights Survey, released today by American Express and the National Federation of Independent Business (NFIB).    

San Francisco – Social media posts around holiday shopping peaked on Black Friday (Nov. 28) at 2.7 million. According to data from Salesforce, there were also about 1.84 million holiday shopping posts on Thanksgiving (Nov. 27), and about 719,000 posts the day before Thanksgiving (Nov. 26).  

Fewer Americans shopped and they spent less money during the Thanksgiving weekend, according to new estimates from the National Retail Federation.

Move over pumpkin pie: Black Friday fervor seemed to stir up more conversations on social media than the Thanksgiving holiday itself.

According to Salesforce.com, social media posts about Black Friday shopping numbered 2.7 million. Roughly 278,000 posts were stamped with the hashtag "#blackfriday" and another 8,000 were labeled "#deals," vs. just 85,000 with "#Thanksgiving."

There were also about 1.84 million holiday shopping posts on Thanksgiving Day, and about 719,000 posts the day before Thanksgiving.

New York - A sophisticated marketing mix—one that includes social media, mobile and digital campaigns—is crucial in today’s fragmented retail environment. Twitter be can be especially helpful in targeting customers, according to one industry expert.

Basketball season is just now getting underway but next spring when top high school teams square off at a tournament in New York Dick’s Sporting Goods will be there as title sponsor of the event.

For the second consecutive year, Dicks will serve as title sponsor of the event to be held April 2-4, 2015 and televised on ESPN networks.