Entertainment Tie-ins / Licensing

Toys"R"Us is looking to make the holidays a lot merrier for the 15.5 million children living in poverty in the United States.

The retailer has launched its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation. Now through Dec. 6, customers can spread holiday joy to children living in poverty by donating new, unwrapped toys at any Toys"R"Us or Babies"R"Us store across the country and online.

Online beauty and grooming retailer Birchbox is moving into product development as the company launches its own brand of beauty products.

Fresh Thyme Farmers Market is upping its store count in the greater Chicago market.

The new specialty grocer will open three Chicagoland stores on Oct. 14, with one in the city, one in Crystal Lake and one in Naperville. The openings will give Fresh Thyme seven Chicagoland locations.

The chain, which offers organic products at value prices, recently opened a central support hub in Downers Grove, Illinois.

The “paint ‘n’ sip” phenomenon, whereby friends, neighbors, and colleagues come together to paint, drink and relax, is showing no signs of slowing down and that’s good news for a Louisiana-based company.

Painting with a Twist, which bills itself as the original and largest paint-and-sip franchise, has opened more than one new location each week this year, and is on track to reach its goal of 100 new locations in 2015.

Chattanooga, Tenn. -- CBL & Associates Properties and DreamWorks Animation are ringing in the holiday with the ultimate Santa experience at Oak Park Mall in Overland Park, Kansas City.

The “paint ‘n’ sip” phenomenon, whereby friends, neighbors, and colleagues come together to paint, drink and relax, is showing up signs of slowing down and that’s good news for a Louisiana-based company.

Painting with a Twist, which bills itself as the original and largest paint-and-sip franchise, has opened more than one new location each week this year, and is on track to reach its goal of 100 new locations in 2015.

Specialty athletic retailer The Finish Line Inc. is trying to reposition its brand with a new initiative that cuts across channels. Called “Epic Finish,” Finish Line says the repositioning goes beyond a typical marketing campaign.

Petco is looking to drive increased digital engagement with a new holiday pet adoption campaign.

The Petco Foundation has launched its third annual Holiday Wishes campaign, which awards grants to animal welfare organizations across the country that are busy at work ensuring the pets in their communities have homes for the holidays.