Overstock.com goes retro with omnichannel Bret Michaels promo

Salt Lake City – Break out the hairspray and acid-washed jeans, Overstock.com is launching a new omnichannel promotion with none other than Bret Michaels, frontman of legendary hair-metal headbangers Poison. The Overstock.com Mother's Day Spa Getaway with Bret Michaels sweepstakes provides an all-expenses-paid hotel and spa trip to Phoenix, where the winner and a guest will have dinner with Michaels.



Michaels and his mother will appear in Overstock.com's Mother's Day advertising campaign. Recently, Overstock.com joined with Michaels to establish the Live Bret Michaels store on the e-tailer's website. Entry to the sweepstakes is available exclusively through Overstock.com's Bret Michaels store, through May 10.