Entertainment Tie-ins / Licensing

Books-A-Million is getting an early start on summer reading promotions with a giveaway tied to a popular book series.

In an effort to highlight retail’s entrepreneurial spirit, NRF is hosting a night of shopping in the nation’s capital.

The National Retail Federation’s “Retail’s Night Out” will be a celebration of Small Business Week with local merchants and national brands set up in one-night-only pop-up shops in Washington, D.C., on May 6. The event will also feature live music, local food trucks and a red carpet.

In the South, it’s never too early to talk about football, which is why N.C.-based department store Belk made a big college football announcement this week.

The chain says it will be the title sponsor of the 2015 Belk College Kickoff Game, featuring the University of North Carolina Tar Heels and the University of South Carolina Gamecocks. The game is set to take place at Bank of America Stadium in Charlotte on Sept. 3 with a 6 p.m. kickoff.

Staples is donating the tools and resources necessary to make graduation happen for thousands of students across the country -- and throwing in a little Taylor Swift to boot.

Wayfair is leveraging the popularity of HGTV’s hit series “Fixer Upper” by partnering with the stars of the show on upcoming marketing campaign.

The Internet home furnishings retailer says it will feature design tips from Joanna Gaines and Chip Gaines in Wayfair promotions.

GNC Holdings is partnering with the Bonnaroo Music and Arts Festival on a new omnichannel strategy.

While other retailers try to hone their social media and omnichannel skills, Victoria's Secret is creating excitement once again the way it knows best: by announcing a new team of crystal-decorated, 6-inch-heel wearing models.

Wayne, N.J. – If Darth Vader scared you, then you’ll probably want to check out the new online “Star War”s hub that Toys “R” Us Inc. is launching as part of a year-long omnichannel promotion tied to the classic movie franchise, which returns with a new film in December. The hub will showcase video content, event information and more in the coming months.

Toys“R”Us and Toysrus.com are set to bring customers to a galaxy far, far away with a year-long omnichannel celebration in honor of the epic Star Wars saga.

Kay Jewelers has launched an innovative jewelry collection designed to drive traffic to its stores this Mother’s Day.

The retailer has created Miracle Links, a jewelry collection designed with interlinking circles to symbolize the special bond between a mother and her child, now available in select Kay Jewelers stores nationwide and on Kay.com.