Entertainment Tie-ins / Licensing

Jo-Ann Fabric and Craft Stores is teaming up with an A-list celebrity mom on a new line of craft kids for children.

The retailer has nabbed an exclusive partnership with Jennifer Garner on a new line of creative kits and projects for active kids. We Made It by Jennifer Garner will be available exclusively at Jo-Ann stores and Joann.com beginning in June. 

Big Lots is looking to get a piece of the $1 billion pet products pie with a new and exclusive partnership with the American Kennel Club.

The retailer has announced that it plans to launch AKC®Select, an exclusive line of pet products featuring the American Kennel Club brand. This new premium line of merchandise, along with Big Lots' current pet product offerings, will provide dog owners with an exceptional value, the company said.

For the third year in a row, Macy’s is asking shoppers to donate to America’s veterans – but this time there’s a selfie involved.

Macy’s is teaming up with Got Your 6 on a new charitable program, which kicks off with an innovative social media campaign, #AmericanSelfie, a “Got Your 6 Saturday” savings pass, and a commercial spot with Emmy Award-winning host and producer, Ryan Seacrest.

Cost Plus World Market is looking to drive summer traffic early with a new celebrity video campaign and sweepstakes.

The retailer of furniture, décor, accessories and gourmet food for every season can enter the Summer Getaway sweepstakes at worldmarketsweepstakes.com for a chance to win one of four grand prize trips for two to Florida, Hawaii, South Carolina, New York, or New Orleans. In addition, each grand prize includes hotel accommodations and a $500 World Market gift card.

Hip-hop artist Kendrick Lamar is lending some old-school street cred to the Finish Line’s launch of the latest reboot of the Reebok Ventilator.

The retailer says Kendrick will be the face of Reebok’s Ventilator campaign, across its channels with exclusive content and key influencer support. Originally introduced to the sneaker world 25 years ago, the Ventilator is back with a classic look featuring four bold new colorways.

Express is hoping to attract fans of the hit movie “Pitch Perfect” with a new fashion line targeted to Millennials.

The retailer has partnered with Universal Pictures and Gold Circle Entertainment's “Pitch Perfect 2,” in theaters May 15, to create a dual-gender collection based on the looks seen in the film.

Babies"R"Us is showing some love to expectant mothers by hosting baby showers for military moms-to-be for the third year in a row.

Babies"R"Us has provided more than $500,000 to the Operation Shower organization through grant funding and in-kind donations for the past three years of the partnership.Operation Shower is an organization that hosts baby showers for military moms-to-be as they experience the journey of pregnancy while their spouses are deployed.

Toys”R”Us is looking to excite toy shoppers with an all-new assortment of toys from Fisher-Price based on the hit Nickelodeon show, “Blaze and the Monster Machines.”

The show features the heroic monster truck, Blaze, his 8-year-old driver, AJ, and many other characters helping preschoolers learn Science, Technology, Engineering and Math (STEM) concepts. The Toys line of road-ready vehicles, die-cast and plush are available only at Toys"R"Us stores nationwide and Toysrus.com, now through the end of July.

New York - Macy's will once again run its "American Icons” omnichannel promotion, from May 13 – July 4. The campaign will kick off with #AmericanSelfie, a social media initiative inspiring customers to share photos of what America means to them.

Barnes & Noble is targeting train passengers by offering a curated collection of free eBooks and eMagazines to Amtrak customers.

During Amtrak Train Days, which runs from May 9 through November, Amtrak passengers with Nook e-readers will be able to access bestselling eBooks from HarperCollins, in addition to other classics and popular self-published titles from Nook Press that have been customized to appeal to every reading preference, including romance, mystery, thrillers, children’s and business titles.