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Entertainment Tie-ins / Licensing

  • RadioShack just named who as its chief creative officer?

    An entertainer, actor and television personality — who also happens to be the ex-husband of recording star Mariah Carey — has been tapped as the creative head of the reborn RadioShack.

    The chain announced it has hired Nick Cannon as its chief creative officer. And he won’t just be a figurehead or celebrity pitchman, according to the company.

  • Walmart aims to go viral with holiday campaign

    Walmart has kicked off one of its most omnichannel marketing campaigns ever with its Holiday Sing to Salute Military Families.

    The nationwide campaign encourages the public to sing a portion of a classic holiday song while capturing it on video, and then post the video on social media channels to show support for members of the military and their families.

  • Pier I “popping” up—but not with a store

    Pier 1 Imports is celebrating the holidays with two unusual pop-up experiences.

    The home décor retailer is creating a life-sized, pop-up book installation, open to the public from December 2 – 6, in downtown Manhattan.

    It also is sending a limited edition, holiday pop-up catalog, created in collaboration with award-winning paper engineer Bruce Foster, to select customers. To see a video of the pop-up catalog, click here.

  • Aiming for Innovation

    Target Corp. has long been an innovator in retail marketing and merchandising. But its latest efforts to think outside the box are taking it even further afield.

  • New York & Company fits jeans campaign into social era

    Specialty apparel retailer New York & Company is targeting social media-savvy young women with a new promotional campaign that brings jeans into the digital realm.

    New York & Company is promoting its new line of Soho jeans with a rich media campaign featuring American Idol alum Jennifer Hudson. Through the trends section of its main e-commerce site (avoiding any content silos), New York & Company displays images of Hudson that can bring the customer directly to a product page for purchase.

  • Check out the big chill at Barneys

    Barneys New York is bringing an icy winter chill—literally—to its holiday windows.

    With a theme of “Chillin’ Out,” the specialty retailer has transformed the windows of its Manhattan flagship into a winter wonderland, complete with 35-foot fully functioning ice locker that features daily live ice carving.

  • CBL celebrates grand opening of first play area in partnership with Fisher-Price

    CBL & Associates Properties and Fisher-Price along with special guest, Santa Claus, delivered an early Christmas gift to families at West Towne Mall in Madison, Wisconsin.

    The brand new soft play area attraction is now open and is the first of its kind in the country, resembling a larger-than-life Toy Box featuring iconic children’s brands like Thomas & Friends, Little People, and more.

  • Singles Day is singular triumph for Alibaba

    Of all the celebrants of China’s annual “Singles Day” Nov. 11 holiday, Alibaba Group Holding Ltd. was probably the happiest.

    By midnight Nov. 11 China time (which is ahead of all U.S. time zones), Alibaba estimated it had settled about $14.34 billion in gross merchandise volume (GMV) through its Alipay payment platform on its China and international retail marketplaces.

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