Entertainment Tie-ins / Licensing

Petco is looking to drive increased digital engagement with a new holiday pet adoption campaign.

The Petco Foundation has launched its third annual Holiday Wishes campaign, which awards grants to animal welfare organizations across the country that are busy at work ensuring the pets in their communities have homes for the holidays.

A strong roster of rock icons is coming to Lucky Brand stores and wholesale customers thanks to a licensing deal with Epic Rights.

Lucky Brand will create a new line of tops and headwear that feature artists represented by Epic Rights including KISS, Journey, Def Leppard, Billy Idol, The Doobie Brothers, Jefferson Airplane and CBGB.  The apparel will be sold exclusively at Lucky Brand retail and wholesale locations nationwide and online beginning in spring 2016.

Foot Locker’s newest promotion with NBA superstar James Harden serves as reminder to retail marketers that imagination is their only constraint when it comes to leveraging social media to connect with consumers.

Lessons in Leadership is the name of a new documentary film profiling the life and contributions of Food Lion co-founder Ralph Ketner who turned 95 this month.

Adidas is taking its act on the road with a futuristic-looking pop-up that lets shoppers get up close and personal with its high-tech footwear.

The “Boost Experience by Adidas” is an interactive mobile store that is touring the country’s premier running events. It made its debut at the San Francisco Marathon. In all, 14 stops are planned, with a schedule that continues into 2016.

CBL is giving shoppers with kids a fun reason to visit its centers.

CBL & Associates Properties and Playtime have entered into a multi-year partnership with Fisher-Price, Inc., a leading infant and preschool toy manufacturers, and a subsidiary of Mattel, Inc., to design soft play areas at select CBL centers nationwide.

Star Wars merchandise is shaking up the busy fall retail season, according to a new report.

According to new research from 360pi, between Sept. 4 and 10, Star Wars-themed toys comprised nearly two in 10 of the daily top 100 best selling toys on Amazon, dethroning bestsellers Cards Against Humanity, Crayola and Exploding Kittens, and replacing traditional Lego items with Star Wars-themed versions.

Crocs Inc. has promoted one of its marketing directors to be the company's next CMO.

The company announced that Terence Reilly was promoted to senior vice president and chief marketing officer. In this new role, Reilly will continue to lead the Global Marketing team in Niwot, Colo., providing strategic direction and support to the company's regional and country marketing teams across the globe. Reilly will continue to oversee all aspects of Crocs' marketing, including the company's brand, advertising, consumer and social media campaigns.

The Container Store is teaming up with the Rhode Island School of Design on a contest that invites design students to re-think the organized home.

The goal is to give design students a platform to present their product ideas to The Container Store and the chance to see their ideas produced. The product submissions need to appeal to The Container Store’s consumer.