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Entertainment Tie-ins / Licensing

  • Cereal giant opening cafe in heart of Manhattan

    Kellogg’s is in a New York state of mind. Times Square to be more specific.    On July 4, Kellogg's will open Kellogg's NYC, its first-ever permanent café, at 1600 Broadway.    

  • Japanese retail giant coming to Disney

    Japanese specialty apparel retailer Uniqlo is expanding its U.S. presence into the Southeast, and is also expanding its relationship with Disney.    The company will open a two-level, 25,000-sq.-ft. store on July 15 in Disney Springs at Walt Disney World Resort in Lake Buena Vista, Florida. It will be Uniqlo’s first location in the Southeast.   

  • Report: Some fun facts about Target

    Not many retailers can boast that their mascot was one of the first animals ever immortalized in wax at Madam Tussauds in New York City. But Target can.   That’s just one of five suprising things about the discounter in a report by Fortune. To find out the other four, click here  

  • Walmart shows shoppers a good time

    Long dependent on low prices to draw customers to stores, Walmart is trying a new traffic-boosting tactic: fun.

  • Watch out Starbucks—iconic motorcycle brand adds latte to its lineup

    Fans of Harley-Davidson can immerse themselves in the brand at the new “1903—A Harley Davidson Cafe” in downtown Toronto.   Named for the year the company  was founded, the 4,200-sq.-ft. café features a biker-themed décor inspired by the history of the 114-year-old brand. Folks who have never hopped on a Harley can get a taste of the experience by taking a test ride on the JumpStart ride simulator.  

  • First Look: Ugg’s new store concept

    Storytelling elements provide an immersive brand experience at Ugg’s new global store concept, at Disney Springs, Lake Buena Vista, Florida. The brand’s Californian roots, connections to nature and modernist vibe all come into play in the 2,828-sq.-ft. space, which has a relaxed, soothing ambience.

  • Iconic outerwear brand to open its first freestanding stores

    A popular goose from up north is about to nest in two high-profile locations.  

    Canada Goose, best known for its signature — and pricey — goose-down jacket with Arctic Circle logo and fur-trimmed hood, will open its first two freestanding stores this fall. The flagship locations are set to open at Yorkdale Shopping Centre in Toronto, and in downtown Manhattan, in SoHo.

  • Crayola creates new experience at Mall of America

    A 60,000-sq.-ft. Crayola Experience has opened at Mall of America, giving the massive shopping center yet another experiential component to generate traffic.
     
    The Crayola Experience is a family attraction that features 25 hands-on activities inspired by Crayola products and technologies and there is also The Crayola Store offering the world's largest selection of Crayola products and unique souvenirs.
     

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