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Entertainment Tie-ins / Licensing

  • Mall Marketing Spotlight: GGP partners with style blogger for fall looks

    Chicago -- General Growth Properties has launched a Fall Fashion Guide, available online and accessible to its mall shoppers around the country.

  • Is 'Star Darlings' the next 'Frozen' for retailers?

    Retailers that depend on Disney products for a big chunk of sales are in for a treat compliments of the company’s new “Star Darlings” line.

  • Macy's toasts Hispanic heritage with Latino stars

    As the first major retailer to kick off Hispanic Heritage Month, Macy's partering with three Latino celebrities on special in-store events.

    Macy’s says it will bring together Mario Lopez, Don Omar and Angel Merino, who have influenced pop culture through their music, lifestyle and beauty expertise, as three Latino influyentes to share their inspiring stories with customers in live candid conversations.

  • Three dream tenants for American Dream project

    The long-delayed, controversial American Dream retail-entertainment destination in the Meadowlands in East Rutherford, New Jersey, has snared three high-profile tenants.  

  • Report: Kohl’s takes visionary e-commerce approach

    Menomonee Falls, Wis. – Kohl’s took what could be called a visionary approach to promoting and selling goods from its new Lauren Conrad designer collection online.

    According to Advertising Age, Kohl’s livestreamed the debut of Conrad’s latest collection at New York Fashion Week on the Periscope social media site.

  • Off-price retailer remembers 9/11 and city with mural

    New York -- The storefront of Century 21 Department Stores’ flagship in lower Manhattan has been given a stunning makeover to honor the city and in remembrance of the 9/11 terrorist attack.

    The off-price retailer has partnered once again with internally famous street artist Thierry Guetta (commonly referred to as Mr. Brainwash), who has painted a vibrant mural on a 65-sq.-ft. by 225-sq.-ft. wall on the flagship’s façade. The store is in the financial district and close to where the World Trade Center once stood.   

  • Wish lists go omnichannel

    Wayne, N.J. – The days of kids using pencils to write holiday wish lists in poor handwriting may be over.

    Toys “R” Us is offering the #TRUHotToyList, an omnichannel listing of the holiday season’s hottest toys.

  • JCP and Strahan make Giant menswear move

    A former New York NFL star is bringing his unique sense of fashion to the men's department at JCPenney.

    The retailer says it is teaming up with former N.Y. Giant and current ABC talk show host Michael Strahan (seen above with co-host Kelly Ripa) on the Collection by Michael Strahan, an exclusive brand of men's tailored clothing, dress shirts, neckwear and accessories now available in over 200 JCPenney stores and at jcpenney.com. 

  • Kohl's aims to be the place for holiday toys

    Kohl’s is looking to get a leg up on the competition this holiday season with an early lineup of the hottest toys this December.

    The retailer’s top toys for the holiday season include an exclusive assortment from Star Wars and trusted national brands, including Barbie, Fisher-Price and Melissa & Doug.

  • Gymboree aims for roaring sales

    On the heels of the most successful Jurassic Park movie ever, Gymboree is looking to leverage the popularity of dinosaurs with a new collection inspired by a new dinosaur-themed series on Netflix.

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