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Entertainment Tie-ins / Licensing

  • Report: Ikea marketing campaign presents long, ‘boring’ YouTube videos

    A home furnishings retailer is taking a new approach to YouTube ads.

  • The nation’s largest toy retailer rolls out AR app chainwide

    Toys “R” Us wants to turn its stores into digital playgrounds.

  • FAO Schwarz is back

    The nation's most iconic toy brand is making a comeback — just in time for the holidays.

  • ESPN to broadcast from HHC’s Seaport District NYC

  • First Look: Adidas Originals goes big in Chicago

    Adidas has opened its largest Adidas Originals location to date, a 4,966-sq.-ft. flagship in the Wicker Park neighborhood of Chicago.   The new outpost, which sits under a section of Chicago's elevated train system, is designed to reflect its surrounding. It is full of connections to the local creative community, including an original sculpture at the front of the store by Chicago artist POSE, and custom murals created by Tubsz, a South Side native that specializes in calligraffiti (a combination of calligraphy and graffiti.) 

  • First Look: Iconic 70's retailer returns to stage with new flagship

    Fiorucci is back — and it hasn't lost its cheeky, irreverent attitude.   The brand, which acquired cult status and flourished throughout the 1970s and 1980s before going into a slow decline, was relaunched earlier this year with a new website, new fashions and pop-ups in Barneys New York and Selfridges (London). Capping off its comeback, Fiorucci has opened a 5,000-sq-ft. flagship in London's SoHo neighborhood. A New York City location is planned for 2018.   

  • Toys ‘R’ Us testing AR to make stores digital playgrounds

    Toys "R" Us is doubling down on its new brand positioning, “Today We Play.”   The retailer announced it has begun testing an augmented reality app, called Play Chaser, in 23 stores nationwide, with a chainwide roll-out planned for Oct. 21. Developed in partnership with PlayFusion, the free app allows users to activate different AR mini games and play experiences on their smart device while in Toys "R" Us stores.   

  • Toys ‘R’ Us in ‘play’ mode

    The nation's largest toy retailer wants everyone to take some time out to play.    Toys "R" Us announced that, this fall, it is launching "play labs" at 42 stores where kids (and parents) can play with some of the season's hottest toys. The retailer said that adults can use the lab to test the items on kids' holiday lists to check for age appropriateness before they make a purchase.  
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