Cereal giant to open big new eatery

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Cereal giant to open big new eatery

By Marianne Wilson - 11/09/2017
Tony the Tiger is coming back to Manhattan.

Kellogg's NYC Café will open the doors of an immersive cereal café and experience on Dec. 7 in the Union Square neighborhood of Manhattan. The new location follows the successful run of the company's first restaurant, in Times Square, which it closed in August, saying at the time it was seeking a larger destination.

At just over 5,000 sq. ft., the Union Square is five-times the size of Kellogg’s first location. The company promises it will be more than just a place to eat.

"It'll be a destination for foodies and people to chill, create and explore the endless possibilities of cereal all in one place, whether it be for breakfast, lunch or a snack later in the day," Kellogg stated.

The location will feature an open-concept kitchen where patrons can watch as cereal creations are made. They will also be able to select items off the menu or create their unique combos with a DIY cereal creation station featuring ingredients fresh from the Union Square's farmer's market.

The cafe was designed with social media enthusiasts at heart. It will engage selfie and Instagram lovers with areas where cereal and Kellogg's characters come to life.

"We're excited people can experience cereal in new ways all the time at our permanent location, versus other pop-ups which we've seen can quickly come and go. Whether people stop in for a quick meal or end up spending the afternoon or early evening with us, Kellogg's NYC Café in Union Square will truly be a home for food exploration — tailored to give everyone endless flavor possibilities when it comes to cereal," said Aleta Chase, Kellogg's marketing director.

Kellogg's new cafe was conceptualized by Anthony Rudolf and Sandra Di Capua of Co.create NYC.