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Report: Ikea marketing campaign presents long, ‘boring’ YouTube videos

10/31/2017
A home furnishings retailer is taking a new approach to YouTube ads.

Making a dig at what are oftentimes annoying commercials that appear prior to a YouTube video, Ikea’s new marketing campaign is luring viewers with its own intentionally dull ad spots. Spots range between five and in one case, eight minutes, according to CNBC.

The tongue-in-cheek spots, which were developed by agency Akestam Holst, are part of Ikea's "Where Life Happens" campaign.

While YouTube viewers are typically itching to skip these short, but cumbersome ads that have become commonplace on the social media site, Ikea reported that viewers watch their video spots for an average of three minutes, the report said.

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