Saks in first-ever holiday partnering with Disney
Saks Fifth Avenue will celebrate the 80th anniversary of one of Disney's most popular cartoons in a multi-faceted program that includes its iconic holiday windows.
On Monday, Nov. 20, Saks will debut its Manhattan flagship's holiday windows and 10-story-tall theatrical light show. For the first time in its 94-year history, Saks will animate all 14 of its windows. Presented by Mastercard, the windows will each depict a different scene from Snow White and the Seven Dwarfs.
Vignettes will include Snow White dancing among woodland creatures, the seven dwarfs coming home from work, and the Wicked Queen and her infamous red apple. New to the windows this year is a 3D layering technique which incorporates original artwork from the film into the backdrops for each display. Each of the windows will feature one-of-a-kind fairytale gowns from legendary designers.
As part of its collaboration with Disney, Saks will hold Disney-themed breakfasts at its New York flagship, with guest appearnces by Snow White, Snow Prince, and Dopey. Also, Saks will feature Disney-inspired fashion, accessories and giftable items by premier designers, for both kids and adults, in its stores and online during the holiday season.
"In all things we do at Saks, we strive to reach the people in a meaningful way that captures their emotions—it's what we call the New Luxury," stated Marc Metrick, president, Saks Fifth Avenue." This comprehensive and unprecedented collaboration with Disney in our stores, on Saks.com, and in our New York flagship windows exemplifies that strategy by bringing the magic of the holiday season into the lives of our customers everywhere."
On Monday, Nov. 20, Saks will debut its Manhattan flagship's holiday windows and 10-story-tall theatrical light show. For the first time in its 94-year history, Saks will animate all 14 of its windows. Presented by Mastercard, the windows will each depict a different scene from Snow White and the Seven Dwarfs.
Vignettes will include Snow White dancing among woodland creatures, the seven dwarfs coming home from work, and the Wicked Queen and her infamous red apple. New to the windows this year is a 3D layering technique which incorporates original artwork from the film into the backdrops for each display. Each of the windows will feature one-of-a-kind fairytale gowns from legendary designers.
As part of its collaboration with Disney, Saks will hold Disney-themed breakfasts at its New York flagship, with guest appearnces by Snow White, Snow Prince, and Dopey. Also, Saks will feature Disney-inspired fashion, accessories and giftable items by premier designers, for both kids and adults, in its stores and online during the holiday season.
"In all things we do at Saks, we strive to reach the people in a meaningful way that captures their emotions—it's what we call the New Luxury," stated Marc Metrick, president, Saks Fifth Avenue." This comprehensive and unprecedented collaboration with Disney in our stores, on Saks.com, and in our New York flagship windows exemplifies that strategy by bringing the magic of the holiday season into the lives of our customers everywhere."