Entertainment Tie-ins / Licensing

Move over Party City….Michaels Companies is making a big commitment to party goods via the Martha Stewart brand.

L’Occitane en Provence is packing up its brand for a trip across North America.

Art installations and candy crafters like Sugarfina are becoming common attractions at malls looking for new ways to draw traffic. Why not put the two together?

New York & Company reported a strong fourth quarter amid rising online sales and a boost from celebrity collaborations.

The Museum of Failure is one of three new tenants at Hollywood & Highland, a shopping-entertainment-dining center that neighbors TLC (formerly Grauman’s) Chinese Theater on Hollywood Boulevard.

Instagram posts from Khloe Kardashian might have revealed Amazon’s next business quest.

A luxury department store retailer’s new exclusive partnership could attract some ‘Young Money.’

J.C. Penney is targeting tween girls with a new collection dedicated to a young girl who has 5.6 million Instagram followers.