Build-A-Bear Workshop going out to sea

Build-A-Bear Workshop is teaming up with one of the world’s leading cruse lines.



The retailer has entered into a partnership with Carnival Cruise Line to bring its retail-entertainment experience to the line's fleet.



The first Build-A-Bear Workshop At Sea will debut aboard Carnival Dream, and is expected to be in place aboard all 25 Carnival ships by summer 2017.



Participants will be able to make their custom-designed bears at pop-up Build-A-Bear Workshop At Sea workstations located within the ships’ Camp Ocean facilities. The pop-up workstations will be set up at designated times throughout the cruise and include everything to make one of the retailer’s signature bears, and will feature racks filled with various outfits and accessories as well as the brand’s iconic “stuffer” that allows participants to add soft stuffing to make their bear as plush and cuddly as they want.



In A Build-A-Bear At Sea party will also be offered each cruise, complete with music, bear-themed snacks and photo opportunities.



"Build-A-Bear Workshop stores have always been a destination for families, and our partnership with Carnival Cruise Line will offer passengers the chance to take part in the fun of making new furry friends while onboard," said Sharon John, president and CEO of Build-A-Bear Workshop. "The arrival of the new Build-A-Bear Workshop experience on Carnival Cruise Line ships is an exciting example of how we're bringing our nearly 20-year-old brand into more places than ever before."