Entertainment Tie-ins / Licensing

Dolls Kill is inviting customers to let their “freak flags fly” in Los Angeles.

Visitors to the largest shopping and entertainment complex in North America will soon be able to join the rebellion and fight the Dark Side.

Lululemon Athletica is shaking things up in New York City.

J.C. Penney has revamped its Arizona line just in time for the back-to-school shopping season.

Abercrombie & Fitch’s newest partner is a lifestyle hospitality firm that develops, manages and operates cool boutique hotels, restaurants, and nightclubs.

Celebration Pointe, Gainesville, Florida’s, newest major retail center, has signed a sponsorship deal with Gainesville’s oldest draw — the University of Florida Gators athletic teams.

Aerie is using a new social media campaign to drive body acceptance.

Target Corp. latest partnership is a particularly sweet one — and filled with summer photo-ops.