Entertainment Tie-ins / Licensing

Popular CBS reality show “Undercover Boss” will kick off its upcoming season with back-to-back one-hour episodes on Dec. 21 featuring two CEOs of national retailers.   The show’s first hour will feature Sharon Price John, president and CEO of Build-A-Bear Workshop, who will learn how building bears and other furry animals isn't all fun and games. For a video preview, click here.  

The first standalone store dedicated to actress Sarah Jessica Parker’s branded collection of shoes and accessories.    

Target Corp. has teamed up with Domino, a trendy home decor magazine.   Domino has opened its first-ever retail store, a pop-up sponsored by Target, in Manhattan, Mediapost.com reported.  

PayPal tapped noted designer Jonathan Adler to personalize gift cards for the payment company’s person-to-person (P2P) payment service. Consumers who opt to use the service to give  money to friends and family, can now choose from six exclusive yet customizable digital holiday and generic gifting cards — a move that personalizes their “gift of money,” and adds a chic touch to an often impersonal gift option.  

The Mall of America is making headlines for one of its seasonal hires.  

To help its shoppers get in the holiday shopping spirit, Express is launching exclusive holiday Snapchat filters. To celebrate the biggest shopping day of the year, Express will roll out a series of five Black Friday and holiday-themed national Snapchat filters throughout the day on Black Friday, Nov. 25. The Express-sponsored filters include "It Runs in the Fam," "But First Coffee," "Black Friday Beast Mode," "Leftovers are Lit," and "The Party Starts Now.”

To help its shoppers get in the holiday shopping spirit, Express is launching exclusive holiday Snapchat filters.   To celebrate the biggest shopping day of the year, Express will roll out a series of five Black Friday and holiday-themed national Snapchat filters throughout the day on Black Friday, Nov. 25. The Express-sponsored filters include "It Runs in the Fam," "But First Coffee," "Black Friday Beast Mode," "Leftovers are Lit," and "The Party Starts Now.”  

Google is expanding its brick-and-mortar presence.     Following the opening of its New York City pop-up store last month,  Google has partnered with Best Buy to amp up its retail presence.     

Butler Enterprises has named a Gainesville insider to promote and market its Neighborhoods at Butler project in that Florida college town.   The complex’s new director of marketing, Mary Reichardt, arrives at Butler from the Visit Gainseville-Alachua County Tourism Development Office, where she served as marketing chief. There, she created the county’s first brand strategy to establish awareness across the U.S. and in Europe.   

Barneys New York is charting a different course this holiday season.   The luxury retailer is known for its satirical, often outrageous holiday window displays. But this year Barneys’ windows, in response to what it called “the world's current climate of chaos and divisiveness,” will be built around the themes of love, peace and joy.