Target’s next limited edition collection to feature another big name

Target Corp. is letting the cat out of the bag early with regards to its next limited edition apparel collection.



The retailer announced its limited-edition spring collaboration will be with popular designer Victoria Beckham. The collection will be available April 9, 2017, at all Target stores and Target.com, the collection. In addition, select pieces from the collection will be available for sale internationally via Victoriabeckham.com.



With more than 200 items and a price range from $6 to $70, the line will feature apparel and accessories for women, girls, toddler and baby. The collection is described as feminine and functional, and will feature soft pastels, bright pops of color and spring prints. The collaboration with Target marks the designer’s first foray into childrenswear.



“Victoria Beckham is synonymous with impeccable style, and she’s known around the globe for her distinct point of view as a designer,” said Mark Tritton, executive VP and chief merchandising officer, Target. “It’s been incredibly exciting to see how Victoria’s brand has evolved over the years, and we are thrilled that Target’s guests will be a part of that journey with this latest must-have collaboration.”



As to Target announcing the collaboration so early out, Fortune speculated that it will allow Target to track the response on social media, which will help the retailer better gauge demand for the collection and adjust accordingly.