The North Face is trying on a new store format. The retailer has opened a pop-up in San Francisco aimed at the city explorer. The temporary store, in the city’s Jackson Square neighborhood, will focus exclusively on the brand’s premium streetwear merchandise. (A similar space will be featured in the retailer’s new flagship, scheduled to open on Manhattan’s Fifth Avenue in late October.) The shop will be devoted to gear suitable for the modern urban dwellers. New product will be regularly dropped in-store in the coming months, including collaborations, and curated pieces from the brand's Japanese and Hong Kong collections.
