Entertainment Tie-ins / Licensing

SEATTLE -- Disney Consumer Products has partnered with Nordstrom to launch a new line of children's apparel, accessories and footwear in honor of the 45th anniversary of the "it's a small world" attraction at Disneyland. 

NEW YORK -- Macy's has launched a new service to bring exclusive video content to users' mobile phones. Using QR code and SMS technology, Macy's Backstage Pass will provide consumers with essential tips, information on the latest trends, advice and inspiration straight from their favorite style icons, the company reported.

Buffalo, N.Y. -- Headwear and apparel retailer New Era said Thursday it will expand its international presence with the opening of New Era Tokyo on Feb. 26.

The 1,100-sq.-ft. store, the retailer’s eighth global store, is located in Harajuku.

"We're focused on growing our retail presence internationally so having a flagship store in Japan's main city is really exciting," said Matthew Reeves, New Era Japan's managing director.

Toy Fair took over the Javitz Center in New York City this week, and amidst the fun was some serious business as toy companies showcased what they hope will be the next big thing. Just take the Sing-a-ma-jigs line from Mattel. Introduced at last year’s Toy Fair, the harmonizing toy was a major holiday hit, and retailers who got their hands on them reaped the benefits.

This coming Sunday will be a big weekend for brand impressions as the Target Bullseye takes to the track at the Daytona 500 on the hood of the Earnhardt Ganassi with Felix Sabates number 42 Target Chevrolet driven by Juan Pablo Montoya. The race is scheduled for 1 p.m. Eastern Time on Fox and kicks off a NASCAR season that will last until November. Montoya has been an average performer so far during the championship series known as the Spring Cup, but his chances of success and exposure for Target will be determined as much by luck as driving skill.

Wow! Did you catch Lady Gaga at the Grammy Awards Sunday night? She received the award for Best Female Pop Vocal Performance and Best Pop Vocal Album just days after Target announced an exclusive deal that allows fans to download the first single of her new album, “Born This Way,” scheduled for release on May 23. Gaga fans were able to pre-order the new album beginning last Friday through Feb. 26 at www.Target.com/gaga. Target’s exclusive deluxe edition includes three additional studio songs and five remixes, and will be available at stores nationwide and on Target.com.

BURBANK, Calif. — Gearing up for the summer release of superhero flick Green Lantern, Warner Bros. Consumer Products is teaming up with licensee Mattel to help fans fight evil through a new branded toy line.

WBCP said Mattel will bring "Green Lantern" to life by producing the lineup, which includes:

• The Green Lantern Ring Blast jet figure and vehicle;

• The Green Lantern Battle Shifters figures;

• The Green Lantern Movie Masters figures; and

WAYNE, N.J. -- Toys“R”Us has announced the launch of the first-ever collection of wood vehicles, track and playsets based on the popular Disney-Pixar movie, Cars, availableexclusively at Toys“R”Us stores around the world and online at Toysrus.com. The collection was created and designed by Toys“R”Us in collaboration with Disney Consumer Products.