Target Gets Naming Rights to Minnesota Twins Stadium

Richfield, Minn. Target Corp. said on Monday that it agreed to a 25-year partnership with the Minnesota Twins that includes naming rights for the baseball team's new stadium, Target Field.

Both Target and the Twins declined to release financial terms.

The Twins agreement gives Target a chance to support its local community and reinforce its brand, said Target spokeswoman Susan Kahn.

Target Field will seat 40,000 fans and is expected to cost $412 million.

Target also said it will work with the Twins to design Target Plaza—a pedestrian bridge and public gathering space connecting Target Field to downtown Minneapolis.