Springs, Nickelodeon forge licensing deal

ROCK HILL, S.C. Springs Creative Products Group has entered into a licensing partnership with Nickelodeon & Viacom Consumer Products. This partnership will allow Springs Creative Products Group to incorporate Nickelodeon and Nick Jr. properties -- including SpongeBob SquarePants; iCarly; The Backyardigans; Blue's Clues; Go, Diego, Go; Dora the Explorer, Ni Hao, Kai-lan; and WonderPets! -- into the company's lines of retail fabrics and craft kits, such as the Room Decor Kits and the Make It Yourself! Fleece Throw Kits.

"Nickelodeon and Springs Creative Products Group is a natural partnership," said Hal Snik, senior vp of domestic licensing for Nickelodeon and Viacom Consumer Products. "We're looking forward to the opportunity to translate the excitement of our popular Nick characters into a line of irresistible and high quality products."