Target signs 25-year partnership deal with Minnesota Twins
MINNEAPOLIS and ST. PAUL, Minn. Target and the Minnesota Twins today announced that they have reached an agreement in principle on an exclusive 25-year partnership that includes the naming rights for Target Field, the new home of the Twins scheduled to open in 2010.
Beyond Target Field, Target and the Twins also will collaborate on the design of Target Plaza – a pedestrian bridge and public gathering space connecting Target Field to downtown Minneapolis. The Minnesota Ballpark Authority, the public owner of the facility, will oversee the design, construction and operation of the new ballpark and plaza. Financial terms were not released.
“We are excited about our partnership with the Minnesota Twins and the opportunity to continue our long history of community support. We are confident that Twins fans and community residents will enjoy this wonderful addition to our area for many years to come,” said Gregg Steinhafel, president and ceo of Target.