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09/12/2008

Eva Mendes launches home line for Macy's

NEW YORK Eva Mendes and her partner George Augusto have launched an exclusive home decor line for Macy's called Vida that will be available at Macy's stores and on Macys.com beginning in mid-September.

The Vida line features bedding collections ranging in price from $100 for a completer set to $425 for a queen size four-piece bedding set.

“Macy’s partnership with Eva Mendes represents our continued dedication to offering customers the most diverse and compelling family of brands in fashion and home,” said Tim Adams, chairman and ceo of Macy’s Home Store. “Vida will have a broad appeal with its modern take on classic designs for the home at an affordable price, not to mention the star power of Eva – a talented and respected name in the fashion and entertainment world.”