Entertainment Tie-ins / Licensing

MINNEAPOLIS -- Best Buy has confirmed appearances by Grammy Nominated, Pop/R&B sensation, Justin Bieber, and rock’s most iconic couple, Ozzy and Sharon Osbourne, in the retailer’s first ever commercial to air during the Super Bowl. Slated to air in the third quarter of the Feb. 6 game, this Best Buy spot will showcase creativity and humor to millions of football and advertising fans throughout the country, the company reported.

CINCINNATI and NEW YORK -- Procter and Gamble and Macy's announced that they have partnered to promote P&G's Downy April Fresh fabric softener and Macy's sheets as the perfect combination for the ultimate bedroom experience. 

NEW YORK -- Iconix Brand Group has unveiled its spring 2011 multi-media advertising and marketing campaign featuring actress Vanessa Hudgens for its junior brand, Candie's.  Candie's is sold exclusively at Kohl's Department Stores nationwide and Kohls.com.  

BURBANK, Calif. -- Warner Bros. Consumer Products announced that it is teaming up with a leading group of global licensees at Toy Fair in support of the Summer 2011 blockbuster film, Green Lantern, highlighted by DC Entertainment's master licensee, Mattel.  The June 17 release of Green Lantern from Warner Bros. Pictures, marks the live-action theatrical debut for the legendary comic super hero, the company reported.

BENTONVILLE, Ark. - Walmart, the presenting sponsor of the America I AM: The African-American Imprint tour, will offer specially-priced tickets at select Walmart stores in the Washington, D.C. area.

Walmart is offering tickets at the lowest available price: $10 for adults and $5 for children, or 17% off standard ticket prices.

America I AM is a four-year touring museum exhibition that celebrates nearly 500 years of African-American contributions to this country.

HOFFMAN ESTATES, Ill. -- Sears, along with Bruno Schiavi's Jupi International, have teamed up with Kim, Khloe and Kourtney Kardashian to launch the Kardashian Kollection in 400 Sears stores nationwide in August. In a first for the sisters, the new brand will be included in exclusive shopping destinations created inside Sears department stores, the company reported.

LOS ANGELES - The makers of the Green Garmento laundry bag announced they have teamed up with Mike "The Situation" Sorrentino of "Jersey Shore" fame to promote their eco-friendly all-in-one reusable drycleaning and laundry bag. GTL now also means "Green The Laundry."

According to the company, the Green Garmento can be used as a hamper forsoiled clothes, a duffel bag for carrying the clothes to the laundry or drycleaner and a hanging garment bag to protect cleaned clothes.

The Auburn Tigers will celebrate their BCS national championship win over the Oregon Ducks by having their trophy displayed at select Walmart stores. The crystal football known as the coaches’ trophy will be on display today at a Walmart store in Montgomery, Ala., then tomorrow at a Walmart in Columbus, Ga., and then finally Sunday at a store in the school’s hometown of Auburn, Ala.

The tour, sponsored by Dr. Pepper, gives fans the opportunity to view the trophy and even have their picture taken with it.