Jessica Simpson to represent Stampede Light Plus beer

DALLAS Jessica Simpson has agreed to represent Stampede Brewing Co. as its global icon for its Stampede Light Plus beer, the company reported.

 "Young companies have to differentiate their product and visibility in the market. Stampede has obviously done that by teaming with a globally-known superstar as a spokesperson, while specifically targeting health-conscious consumers," said Barry Andrews, president and ceo of Andrews Distributing Company.