Bloomingdale's, Sony partner for music-themed campaign
NEW YORK Bloomingdale's has launched its longest running multi-media campaign, which will include more than 840 catalog pages, 800 newspaper and magazine impressions, 650 in-store events, signage, and e-mail blasts. The campaign, which is anchored by a partnership with The Sony Music Label Group, will last through the holiday season.
Bloomingdale's is featuring Sony artists throughout its fall catalogs, media and in-store signage.In addition, Bloomingdale's has dedicated areas in all stores in which new releases from select Sony artists are available for purchase.