Entertainment Tie-ins / Licensing

BENTONVILLE, Ark. — Sam's Club has invited pitmaster and cookbook author Troy Black to show families how to create the perfect Memorial Day meal. Black will star in a series of grilling demonstration videos that can be viewed on the SamsClub.com/meals "Tips & Videos" tab. The site also features photos and printable recipes on the "Easy Recipes" tab.

TAMPA, Fla. — Sam's Club has signed a deal with Triad Retail Media to provide pet care information on its website, Triad said Wednesday.

NASCAR fans will become very familiar with Target, if they aren't already, as the retailer plans to expand its presence in NASCAR during the Sprint All-Star and Coca Cola 600 race weeks. In addition to being the presenting sponsor of the Blake Shelton pre-race concert, Target will have nine branded race carts providing samples of their grocery items in the campgrounds surrounding Charlotte Motor Speedway, a Target Taste Wagon as well as a Target Shuttle that will provide fans transportation to the Target in Kannapolis, N.C.

IndyCar driver Dario Franchitti will honor sponsor Target's 50th anniversary by using the using the number 50 on the car he will use at the Indianapolis 500. The car will feature a paint scheme that uses the Target bullseye in place of the zero. Franchitti regularly uses the No. 10 car. Read more.

 

ST. PETERSBURG, Fla. — HSN is launching an exclusive collection of fashion jewelry inspired by some of Universal Pictures' most iconic films. In celebration of the legendary studio's centennial anniversary, The Universal Vault Jewelry Collection—consisting of necklaces, bracelets, rings, earrings and pins—is designed to bring to life the romance, adventure and prestige of the past 100 years in film, HSN said. In 2012, Universal will be restoring and re-releasing 13 of its most well-known films.

NEW YORK — Gap has launched a new global marketing campaign focused on its new t-shirt collection. The line will include three categories—The Now Tees, The Essential Tees, and The G Tees— as well as other t-shirt-inspired styles including dresses, skirts, tanks and rompers.

HOFFMAN ESTATES, Ill. — Sears has launched Team Up to Stop Bullying, an anti-bullying initiative designed to bring solutions quickly and effectively to bullying victims, families, educators and communities.

Cirrus Healthcare has introduced a new line of earplugs featuring SpongeBob SquarePants. According to the company, these earplugs, which can be used for swimming, showering, or noise reduction, are made with soft silicone and are the only ones of their kind to use ACTIValoe.

SpongeBob SquarePants earplugs come in packs of three and six printed reusable pairs in a waterproof  carry case, with an SRP of $5.49. Suitable for all ages, they are available in CVS and other selected retailers from July onwards.