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Licensing industry honors Hasbro leader


NEW YORK Alan Hassenfeld, chairman of the executive committee and former chairman of the board Hasbro and the late Stephen Hassenfeld, CEO and chairman of the board until 1989, have been selected for induction into the International Licensing Industry Merchandisers’ Association Licensing Industry Hall of Fame.

The induction ceremony will take place on June 8 at the second annual LIMA Opening Night Awards Party at Licensing International Expo 2010, which will be held at the Mandalay Bay Convention Center in Las Vegas.

“Stephen and Alan transformed their family’s Rhode Island toy company into a global marketing powerhouse, along the way garnering Wall Street’s respect for toy companies,” said Charles Riotto, president of LIMA. “They also share LIMA’s commitment to integrity in business and to giving back to the communities and consumers who support our business. LIMA is proud to honor them as licensing industry pioneers at Licensing International Expo this June.”

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