Dollar General kicks off month-long Autism awareness campaign

GOODLETTSVILLE, Tenn. Dollar General announced that it has donated $50,000 to Autism Speaks, the nation's largest autism science and advocacy organization, to kick off a month-long fundraising campaign during Autism Awareness Month in April.

“We are excited to partner with Dollar General and very grateful for their support and commitment to our cause,” said Mark Roithmayr, president of Autism Speaks. “This partnership will raise critical funds for our research and advocacy efforts and also bring our awareness message to Dollar General’s millions of customers.”

Throughout April, Dollar General will offer customers the opportunity to make donations to Autism Speaks during check-out. In addition, the Autism Speaks puzzle piece logo will appear on Dollar General’s NASCAR Nationwide Series No. 32 car and Sarah Fisher’s No. 67 IZOD IndyCar Series car for the month of April to drive awareness for the campaign. Dollar General will make an additional $50,000 donation to Autism Speaks for every race won by either Dollar General car in April.

“We are proud to partner with Autism Speaks to support the fight against autism,” said Rick Dreiling, chairman and CEO of Dollar General. “Many of our customers are affected by this disorder, and we are happy to offer them the opportunity to help fund research for the cause.”