Macy's in a 'Material World' with Madonna line

NEW YORK Madonna, through a joint venture with Iconix Brand Group known as MG Icon, is bringing a new line of junior apparel to Macy's.

The exclusive "Material Girl" collection will be available in approximately 200 Macy's stores and online at www.macys.com in August.  

As part of the direct-to-retail agreement, Macy's will have the opportunity to launch additional brands with MG Icon in the future.

The collection will retail from $12 to $40, comparative with pricing strategies at junior specialty stores. The strategy for growth will include additional categories in the lifestyle end beauty sectors, including fragrance, beginning 2011 as well as a rollout into additional Macy's stores.

"We believe that 'Material Girl' will be a dynamic exclusive brand for Macy's, and we look forward to working with Madonna, [her daughter] Lourdes and the Iconix team. Madonna is a fashion icon who can bring a new dimension to our juniors customer," said Jeff Gennette, Macy's chief merchandising officer. "'Material Girl' will enhance the excitement of fast fashion at Macy's."