Entertainment Tie-ins / Licensing

New York -- Kohl’s Department Stores announced plans to launch an exclusive American Idol apparel collection. The newly created line -- Authentic Icon (AI) -- will be available exclusively at Kohl’s and Kohls.com beginning in April.

MENOMONEE FALLS, Wis. — Kohl’s Department Stores is looking to cash in on the popularity of the music competition show, "American Idol," by launching an exclusive American Idol apparel collection. The line will be called Authentic Icon and will be available exclusively at Kohl’s and Kohls.com beginning in April.

Bentonville, Ark. -- Walmart announced that it will partner with Rovio Entertainment, maker of Angry Birds, on the launch of Angry Birds Space, the newest version of the world's most-downloaded mobile game, which will be released in app stores on March 22. The partnership will integrate retail, social media and gaming components, and launch in more than 3,000 Walmart U.S. stores on March 25.

New York -- Rovio, the maker of Angry Birds, is partnering up with a major U.S. retail chain to open dedicated Angry Birds in-store shops in thousands of locations nationwide, Reuters reported. The shops, which will feature branded toys, tee shirts and books, are being timed to debut with the launch of Angry Birds Space, the Finnish company’s latest downloadable game. The report said the partnership will be more extensive than Rovio’s existing agreement with Barnes & Noble.

MENOMONEE FALLS, Wis. — Olympic gold medalists Dara Torres (swimming), Mia Hamm (soccer) and Lindsey Vonn (skiing) will star in Kohl's latest marketing campaign. Debuting on March 19, the new campaign titled “Shop to Win,” follows each of the three female athletes as they experience Kohl’s extensive fashion assortment, world-class brands and incredible value, the company said in a press release. It is the first time Kohl’s has used Olympic athletes in its marketing efforts.

Las Vegas -- Digital gift card solution-provider Transaction Wireless said Tuesday that Applebee’s expanded its offering with the Transaction Wireless platform to provide its sports fans with personalized digital gift cards as part of its “Catch the Game” invite application on Facebook.

The app is timed to launch in concert with the March Madness NCAA basketball series. Basketball fans visit the Applebee’s Facebook page and schedule a viewing party at any Applebee's location to invite family and friends to attend.

Los Angeles -- Guess Inc. has grabbed onto the Pinterest social media tool to launch a new contest for its customer base.

The “Color Me Inspired” contest, for which Guess collaborated with four style bloggers, invites the Pinterest community to showcase how color inspires them for a chance to win a pair of color-coated denim from the Guess spring collection.

The one-week Pinterest campaign kicked off on March 8.
 

New York City -- Macy’s has unveiled the launch of its new Facebook page. Shifting to Facebook’s new timeline format, Macy’s will now share the history of its brand, as well as the company’s current news and initiatives.