Entertainment Tie-ins / Licensing

BERLIN, N.J. — For the second year in a row, A.C. Moore Arts and Crafts along with its associates and customers, will team up to raise funds from Sept. 9 through Oct. 13, 2012, for the American Cancer Society through A.C. Moore's "Crafting a Better World" program." This initiative coincides with the American Cancer Society Making Strides Against Breast Cancer campaign in October, and gives customers an opportunity to make a difference in the fight against breast cancer.

MOORESVILLE, N.C. -- Lowe’s Companies and the collegiate multimedia, marketing and licensing/brand management firm IMG College announced a national marketing agreement that helps the home improvement retailer reach college sports fans where dialogue is a game changer: official social media platforms.
 

Believe in the brand and don’t take on too many partnerships is the advice Olympic gold medalist and long time Target partner Shaun White offered to fellow Olympians enjoying new found celebrity in the wake of the summer games.

NEW YORK — Barneys New York and The Walt Disney Company are teaming up on Barneys’ 2012 holiday campaign at Barneys stores in a campaign called Electric Holiday.

The multi-platform initiative will combine fashion and fantasy, merging the creativity and magic of Disney with the wit and surprise of the legendary Barneys New York annual holiday campaign.

SPARKS, Md. -- McCormick & Company has opened its first-ever retail destination, McCormick World of Flavors. The is located in Light Street Pavilion at Harborplace, which is siuated in the Inner Harbor area of Baltimore.

New York -- Barneys New York and The Walt Disney Company are teaming up on Barneys’ 2012 holiday campaign at Barneys stores in a campaign called Electric Holiday.

The multi-platform initiative will combine fashion and fantasy, merging the creativity and magic of Disney with the wit and surprise of the legendary Barneys New York annual holiday campaign.

HOFFMAN ESTATES, Ill. — Sears' Craftsman brand is using the upcoming Republican and Democratic National Conventions to show that two sides can come together.

The company has teamed up with Ty Pennington of "Extreme Makeover: Home Edition" fame, Sears Heroes at Home, Rebuilding Together, NextGen Home built by Champion and Bank of America to build two halves of one home -- one in Tampa, Fla. during the RNC and the other in Charlotte, N.C. during the DNC.

NEW YORK — Uniqlo has introduced a new tennis line modeled after the performance apparel worn by top-ranked male professional tennis playe, Novak Djokovic. The line will launch in the United States on Aug. 27 and in other markets around the world at a later date, details of which will be announced in due course.