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Entertainment Tie-ins / Licensing

  • Target to offer exclusive edition of Taylor Swift album

    MINNEAPOLIS — Target announced that it is offering a deluxe edition of Taylor Swift's upcoming fourth album, "Red." The deluxe edition of the album is available only at Target, and includes six bonus tracks (three new songs and three remixes). The exclusive edition of “Red” will be available for pre-order on Sept. 16, and at Target stores and on Target.com starting Oct. 22.

  • Nicole Richie collection debuts at Macy's

    NEW YORK — Macy's on Sept. 12 will debut a new fashion line from Nicole Richie. The Nicole Richie for Impulse collection will include 1960s and 1970s influenced silhouettes, prints and fabrications and be sold at approximately 100 Macy’s stores and on Macys.com/impulse.For the first time, Macy’s Facebook fans will be the very first to shop the collection at facebook.com/macys before it hits stores Wednesday.

  • Fage, Bobby Flay partner to offer guide to cooking with plain yogurt

    JOHNSTOWN, N.Y. — Greek yogurt maker Fage has partnered with Bobby Flay, chef, restaurateur and cookbook author, to help everyday chefs create extraordinary meals using the simplest of ingredients: plain Greek yogurt. Those looking for plain inspiration can visit the Plain Kitchen menu at fageusa.com/plainkitchen, which features exclusive, inventive recipes featuring Fage Total and step-by-step cooking demonstrations by master chef Bobby Flay.

  • Macy's campaign channels sitcom fun

    NEW YORK — Macy's is paying homage to the TV sitcom with its new, "What's in Store?" campaign.

    The campaign, which debuted on Sept. 10, will consist of a series of comedic shorts featuring new Macy’s Herald Square store manager, Harold, as he collides with the many stars and wacky situations that make the “World’s Largest Store” a haven for the fun and fashionable.

  • In-Store Experience Goes ‘Virtual’ at Rookie USA

    A new, kids-only sports store in Manhattan, Rookie USA, is utilizing the latest in innovative HD projection and audio-visual technology to engage and inform shoppers.

    The technology, the Tensator Virtual Assistant, projects an image of New York Knicks’ player Carmelo Anthony that, at nearly 7 ft., captivates shoppers with its 3D look and feel. The image provides store and branding information, and even shares basketball tips.

  • Are you ready for some Snickers?

    Football fans and chocolate aficionados can satisfy both cravings this season at Walmart thanks to an initiative with Mars Chocolate North America.

    The candy company teamed up with Walmart to offer a 40 ounce bag of Snickers limited edition NFL Minis in which product wrappers feature logos of all 32 NFL teams.

  • Rookie USA makes retail debut with innovative in-store technology

    New York -- A new, kids-only sports store in Manhattan, Rookie USA, is utilizing the latest in innovative HD projection and audio-visual technology to engage shoppers.

  • A.C. Moore brings back American Cancer Society fundraising campaign

    BERLIN, N.J. — For the second year in a row, A.C. Moore Arts and Crafts along with its associates and customers, will team up to raise funds from Sept. 9 through Oct. 13, 2012, for the American Cancer Society through A.C. Moore's "Crafting a Better World" program." This initiative coincides with the American Cancer Society Making Strides Against Breast Cancer campaign in October, and gives customers an opportunity to make a difference in the fight against breast cancer.

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