Entertainment Tie-ins / Licensing

NEW YORK — Revlon, along with its Global Artistic Director Gucci Westman, will co-host the ultimate "glam" party during New York’s Fashion’s Night Out on Sept. 6 to celebrate Revlon’s 80 years as a beauty icon.
 

LOS ANGELES — Reality TV personality, Kristin Cavallari has partnered with Chinese Laundry for a capsule footwear collection composed of pumps, platforms, booties and flats available at retail this December.

"My love for shoes is no secret.  To have been able to work with Chinese laundry as a web ambassador and now as a designer has truly been a dream come true," said Cavallari.  "It was important to me to create a collection of shoes that is not only fun and versatile, but also price friendly and comfortable."

NEW YORK — Nine West has launched a new YouTube network called Channel 9 that will feature premium programming and user-generated content.

New York -- The Jones Group said Tuesday that its Nine West banner has launched a new YouTube network called Channel 9 that will feature premium programming and user-generated content.

"What we are creating goes far beyond providing branded content," said Richard Dickson, Jones Group president and CEO. "Channel 9 is a new and innovative first-to-market portal for the footwear and fashion obsessed that will bring brand adjacent content and entertainment to viewers.”

NEW YORK — Stacy London, host of TLC's "What Not To Wear," will serve has host during New York & Company's Fashion's Night Out event on Sept. 6.

The retailer's participation in the event will include an in-store DJ at its 58th & Lexington Store, who will spin music while London and her team help style customers.

ST. LOUIS — Pitbull, Brad Paisley, Flo Rida and The All-American Rejects, will be among the musical acts to perform at the Bud Light Port Paradise Music Festival, a private two-day concert event in the Bahamas. The concert will take place at Atlantis in Nassau on Saturday, Nov. 17 and on the private island of Coco Cay on Sunday, Nov. 18. 

MINNEAPOLIS — Wheaties is saluting two Olympic gold medalists by touting them on limited-edition boxes of the cereal.

The brand officially unveiled the boxes featuring swimmer Michael Phelps and professional beach volleyball player Misty May-Treanor.

"Michael Phelps and Misty May-Treanor have inspired others to get out and achieve their own personal best," said Jim Wilson, Wheaties marketing. "Wheaties is proud to honor them and to fuel athletes everywhere."
 

HERSHEY, Pa. and SAN FRANCISCO — The Hershey Company recently partnered with the Academy of Art University in San Francisco, Calif. to provide students with a hands-on package-design opportunity. Students were asked to create a customized heart box design for Hershey's Pot of Gold chocolates to help give the collection a contemporary, fresh look for the 2013 Valentine's Day season.