Entertainment Tie-ins / Licensing

New York -- The Jones Group said Tuesday that its Nine West banner has launched a new YouTube network called Channel 9 that will feature premium programming and user-generated content.

"What we are creating goes far beyond providing branded content," said Richard Dickson, Jones Group president and CEO. "Channel 9 is a new and innovative first-to-market portal for the footwear and fashion obsessed that will bring brand adjacent content and entertainment to viewers.”

NEW YORK — Stacy London, host of TLC's "What Not To Wear," will serve has host during New York & Company's Fashion's Night Out event on Sept. 6.

The retailer's participation in the event will include an in-store DJ at its 58th & Lexington Store, who will spin music while London and her team help style customers.

ST. LOUIS — Pitbull, Brad Paisley, Flo Rida and The All-American Rejects, will be among the musical acts to perform at the Bud Light Port Paradise Music Festival, a private two-day concert event in the Bahamas. The concert will take place at Atlantis in Nassau on Saturday, Nov. 17 and on the private island of Coco Cay on Sunday, Nov. 18. 

MINNEAPOLIS — Wheaties is saluting two Olympic gold medalists by touting them on limited-edition boxes of the cereal.

The brand officially unveiled the boxes featuring swimmer Michael Phelps and professional beach volleyball player Misty May-Treanor.

"Michael Phelps and Misty May-Treanor have inspired others to get out and achieve their own personal best," said Jim Wilson, Wheaties marketing. "Wheaties is proud to honor them and to fuel athletes everywhere."
 

HERSHEY, Pa. and SAN FRANCISCO — The Hershey Company recently partnered with the Academy of Art University in San Francisco, Calif. to provide students with a hands-on package-design opportunity. Students were asked to create a customized heart box design for Hershey's Pot of Gold chocolates to help give the collection a contemporary, fresh look for the 2013 Valentine's Day season.

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Burlington, Ontario, Canada -- IKEA Canada announced Monday that its new catalog, debuting Aug. 13, has incorporated a host of interactive elements designed for smartphones and tablets.

When holding a smartphone or tablet over a page, users are able to access films about IKEA products, experience 3D models, look behind closed doors with an X-ray function or change curtains and get creative.

Users will access the bonus material by downloading the IKEA app to smartphones or tablets, or by visiting www.IKEA.ca.

Network television is rife with talent shows, and now Whole Foods has jumped on the bandwagon with a unique brand engagement initiative.