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Entertainment Tie-ins / Licensing

  • Rachel Zoe designs vintage-inspired jewelry line for Neiman Marcus

    DALLAS — Celebrity stylist Rachel Zoe has designed an exclusive collection of vintage-inspired costume jewelry for Neiman Marcus and Bergdorf Goodman. The collection consists of statement rings, cuffs, necklaces, and earrings.

  • Target serves up exclusive collection to 'Hunger Games' fans

    MINNEAPOLIS — "Hunger Game" fans will hope the "odds be ever in their favor" to get their hands on special collection keepsakes and an exclusive three-disc version of the blockbuster film. These premium items range from $349 to $999 – Target’s first-ever licensed product offering at this price point – and will be introduced one per day beginning on Aug. 18 to coincide with the DVD release.

  • GameStop has exclusive for Skylanders fans

    GRAPEVINE, Texas — GameStop has partnered with Activision to offer its customers the exclusive chance to pre-order the Golden Dragonfire Cannon Battle Pack that expands their Skylanders Giants game play with new battle arenas and figures. This limited edition battle pack features the Golden Cannon and unlocks an exclusive in-game battle arena.

  • P&G goes for gold with Walmart display

    And the award for the world’s largest in-store display goes to Procter & Gamble for an Olympic themed creation the consumer products company dropped in the aisle of a Walmart store in American Canyon, Calif.

  • London calls Target to showcase brand promise

    To understand what makes Target cool look no further than the Olympics.

    Target doesn’t have any stores in London, the United Kingdom or Europe. Its first international stores won’t open until next year and those are located in Canada.

  • Target friends Facebook for back-to-school campaign

    Target is engaging Facebook to help determine how half of a $5 million back-to-school donation is allocated.

    The retailer plans to donate $5 million to schools as part of its “Give With Target” initiative this fall. The two-part giving campaign provides $2.5 million in grants to in-need schools, as well as up to $2.5 million in Target GiftCards to local schools through votes on Target’s Facebook page.

  • Jenn-Air to sponsor L.A. Food and Wine festival

    BENTON HARBOR, Mich. — Luxury appliance maker Jenn-Air has signed on as the exclusive major appliance sponsor of the second annual Los Angeles Food & Wine Festival.

    This 2012 Los Angeles Food & Wine Festival will feature more than 50 events including wine seminars, unique dining experiences, and cooking demonstrations. The event will host more than 130 celebrated chefs and 200 acclaimed wineries, with proceeds raised benefiting St. Vincent Meals on Wheels.

  • Celebrate Schools!

    General Growth Properties malls across the country have partnered with online charity DonorsChoose.org for its Celebrate Schools! philanthropic initiative. 

    The partnership is designed to shine the spotlight on the importance of a quality education and assist local schools and teachers with much-needed supplies and funding.

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