Entertainment Tie-ins / Licensing

GRAPEVINE, Texas — GameStop has partnered with Activision to offer its customers the exclusive chance to pre-order the Golden Dragonfire Cannon Battle Pack that expands their Skylanders Giants game play with new battle arenas and figures. This limited edition battle pack features the Golden Cannon and unlocks an exclusive in-game battle arena.

To understand what makes Target cool look no further than the Olympics.

Target doesn’t have any stores in London, the United Kingdom or Europe. Its first international stores won’t open until next year and those are located in Canada.

Target is engaging Facebook to help determine how half of a $5 million back-to-school donation is allocated.

The retailer plans to donate $5 million to schools as part of its “Give With Target” initiative this fall. The two-part giving campaign provides $2.5 million in grants to in-need schools, as well as up to $2.5 million in Target GiftCards to local schools through votes on Target’s Facebook page.

BENTON HARBOR, Mich. — Luxury appliance maker Jenn-Air has signed on as the exclusive major appliance sponsor of the second annual Los Angeles Food & Wine Festival.

This 2012 Los Angeles Food & Wine Festival will feature more than 50 events including wine seminars, unique dining experiences, and cooking demonstrations. The event will host more than 130 celebrated chefs and 200 acclaimed wineries, with proceeds raised benefiting St. Vincent Meals on Wheels.

NEW YORK — Macy's announced that Brazilian actress and model Camila Alves, will serve as the ambassador for it's exclusive I.N.C. International Concepts brand. Beginning this fall and continuing through 2013, Alves will highlight I.N.C.'s fall collection as she appears in a multi-platform campaign with a significant presence in print, digital and in store. Alves also takes on the role of media spokesperson, being at the forefront of all brand messaging such as new initiatives and product launches.

General Growth Properties malls across the country have partnered with online charity DonorsChoose.org for its Celebrate Schools! philanthropic initiative. 

The partnership is designed to shine the spotlight on the importance of a quality education and assist local schools and teachers with much-needed supplies and funding.

MINNEAPOLIS — Target is using the power of social media to help raise money for needy schools. The retailer has launched a campaign via its Facebook page that will enable fans to vote for schools they think deserve a share of Target's $5 million “Give With Target” initiative this fall. The two-part giving campaign provides $2.5 million in grants to in-need schools, as well as up to $2.5 million in Target GiftCards to local schools.

BOCA RATON, Fla. — Office Depot has revealed a new back-to-school advertising campaign featuring multi-faceted actor, comedian and host of "America’s Got Talent," Nick Cannon. The campaign showcases Office Depot’s technology and fashion assortment to help students “Be Ncredible” this school year.