Entertainment Tie-ins / Licensing

Network television is rife with talent shows, and now Whole Foods has jumped on the bandwagon with a unique brand engagement initiative.

BENTONVILLE, Ark. — Lest anyone think Walmart would miss out on the opportunity to cash in on the "Hunger Games" phenomenon, the company has followed suit with Target and Toys"R"Us in offering a unique experience for fans.

DALLAS — The Army and Air Force Exchange Service and Marvel Custom Solutions on Thursday announced the 13th collaborative issue of an “Avengers” comic book, available only through AAFES locations.

Marvel and AAFES have printed 1 million copies of the free comic book and currently are available at Exchange stores worldwide while supplies last.

LOS ANGELES — OPI Products has teamed up with multiple Grammy Award-winning and multiplatinum-selling recording artist Mariah Carey.

Carey will be the inspiration for a line of OPI limited-edition nail lacquers that will launch in January 2013.

BOCA RATON, Fla. — Office Depot is sponsoring the 2012 Do Something Awards, which will air Tuesday, Aug. 21 at 9:00pm ET on VH1.

Hosted by "New Girl" stars Jake Johnson, Emmy-nominated Max Greenfield and Lamorne Morris, the ceremony will honor and celebrate the nation’s best young world-changers who represent the pivotal “do-ers” in their field, cause or issue.

WAYNE, N.J. — The "Hunger Games" craze is making its way through the retail industry, with Toys"R"Us being the latest to try and cash in on the popular franchise.

NEW YORK — Supermodel Heidi Klum will serve as the face of Jordache's latest ad campaign. 

HUNT VALLEY, Md. — Procter & Gamble’s CoverGirl has partnered with musician P!nk, who recently wrapped her first print advertising campaign with the brand, which will debut in fall.