Here comes the Modern Bride line at JCPenney

PLANO, Texas JCPenney announced that it is partnering with Conde Nast to launch Modern Bride, a new line of bridal accessories, to expand its bridal offerings.

The fine jewelery line will launch in February 2011 in stores and online with merchandise targeted primarily to the 25 to 34 year-old customer. The line will include an expanded assortment of bridal jewelery including engagement rings and wedding bands.

"This collaboration with the experts at Conde Nast will allow us to take our bridal business to the next level, creating an even more comprehensive and distinct destination for brides," said Myron Ullman, III, chairman and chief executive officer of JCPenney. "Conde Nast's deep understanding of the bridal market and valuable direct connection to potential customers make them the ideal partner, allowing JCPenney to cater to brides who will appreciate the Modern Bride name and continue to shop with JCPenney beyond their wedding day."