Entertainment Tie-ins / Licensing

Plano, Texas -- J.C. Penney is partnering with InStyle magazine to reinvent its 850 in-store salons nationwide in a move that could help the retailer pump up its volume and increase traction with younger shoppers. The new concept, called The Salon by InStyle, will make its debut in July, at 15 locations across Chicago, Dallas, Miami and Los Angeles.

The phrase “two great tastes that taste great together,” is synonymous with the Reeses brand, but a new line of chocolates shaped like feet gives new meaning to that expression.   A company called Toe-Rific Chocolates & Candy has introduced Valentoes, individually wrapped chocolate feet for those looking for a gifting alternative to flowers, jewelry and more conventional box chocolates.  

What do you get when you cross a Disney princess and a mall goth? Hot Topic has found the answer with its new collection inspired by an upcoming Disney live action film.

Hot Topic’s new "Cinderella" collection will be available Feb. 24 exclusively at Hot Topic stores and on hottopic.com, with a pre-sale going on now at hottopic.com.

In an effort to boost its appeal to Latina fashionistas, Macy’s has launched a new collection designed by an international Hispanic superstar.

The retailer’s new, exclusive Thalia Sodi collection includes apparel, shoes and jewelry and is available at 300 Macy's stores nationwide and on macys.com.

Kohl’s rolled out two omnichannel campaigns in January underscoring the company’s stated focus on giving back to the community.

The company says it will award $400,000 in scholarships and prizes to more than 2,500 students who have made a positive impact on their communities. Nominations for kids ages 6 to 18 will be accepted until March 13 at kohlskids.com and in stores.

Customers who are fans of the wildly popular video game Evolve will love GameStop’s new promotions, both online and in-store.

The video game retailer will be conducting consumer engagement quizzes in-store and online that allow fans to identify the best Evolve hunters or monsters based on their personal play style. Fans who share their results on social media will be eligible to win GameStop gift cards.

Customers can pre-order Evolve and sign up for the promotions in-store or online.

Hundreds of retail industry power players and leaders helped the National Retail Federation raise $1.2 million for student scholarships at a gala in New York City.

Reebok is pushing the envelope once again with a bold new digital marketing campaign. 

At the heart of the retailer’s digital campaign is the “Be More Human Experience,” an online destination where fitness enthusiasts can challenge and define what it is to be human.