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Entertainment Tie-ins / Licensing

  • J.C. Penney expanding Disney shops to additional 116 stores

    Plano, Texas -- J.C. Penney Co. said it plans to expand its in-store Disney shop concept, currently featured in 565 stores, to an additional 116 stores this year. The retailer also announced a collaboration with the upcoming Disney live-action "Cinderella" movie, including the sale of apparel, dolls and a "deluxe" ball gown with "make-believe 'glass'" slippers based on the costume in the movie.

  • Adult retailer eyes 50 shades of green

    A perfect storm is brewing for risqué product sales with Valentine’s day falling on a Saturday and coinciding with the release of the erotic film Fifty Shades of Grey.

    Just as retailers such as Toys “R” Us, Kohl’s and Target offer extended hours ahead of Christmas, the 13-unit Hustler Hollywood chain is viewing this weekend’s confluence of events as a major sales opportunity.

  • Walgreens introducing new beauty brand

    The introduction later this month of an exclusive new beauty brand backed by a high profile celebrity is seen broadening Walgreens' appeal with a key shopper segment.

    Walgreens has teamed up with actress Eva Mendes and beauty company Maesa to launch a multi-cultural beauty brand called Circa. The nationwide launch supports Walgreens' desire to increase accessibility to well-priced, diverse, specialty beauty offerings and reflects its commitment to owned brands.

  • J.C. Penney partners with InStyle on new in-store salon concept

    Plano, Texas -- J.C. Penney is partnering with InStyle magazine to reinvent its 850 in-store salons nationwide in a move that could help the retailer pump up its volume and increase traction with younger shoppers. The new concept, called The Salon by InStyle, will make its debut in July, at 15 locations across Chicago, Dallas, Miami and Los Angeles.

  • Feet and chocolate winning combination for Valentine’s Day

    The phrase “two great tastes that taste great together,” is synonymous with the Reeses brand, but a new line of chocolates shaped like feet gives new meaning to that expression.   A company called Toe-Rific Chocolates & Candy has introduced Valentoes, individually wrapped chocolate feet for those looking for a gifting alternative to flowers, jewelry and more conventional box chocolates.  
  • Goth Cinderella collection coming to Hot Topic

    What do you get when you cross a Disney princess and a mall goth? Hot Topic has found the answer with its new collection inspired by an upcoming Disney live action film.

    Hot Topic’s new "Cinderella" collection will be available Feb. 24 exclusively at Hot Topic stores and on hottopic.com, with a pre-sale going on now at hottopic.com.

  • Macy's wooing Latinas with Thalia line

    In an effort to boost its appeal to Latina fashionistas, Macy’s has launched a new collection designed by an international Hispanic superstar.

    The retailer’s new, exclusive Thalia Sodi collection includes apparel, shoes and jewelry and is available at 300 Macy's stores nationwide and on macys.com.

  • Kohl's invests in kids and a 5K

    Kohl’s rolled out two omnichannel campaigns in January underscoring the company’s stated focus on giving back to the community.

    The company says it will award $400,000 in scholarships and prizes to more than 2,500 students who have made a positive impact on their communities. Nominations for kids ages 6 to 18 will be accepted until March 13 at kohlskids.com and in stores.

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