Entertainment Tie-ins / Licensing

Target is trying to increase its appeal with Hispanic shoppers by launching a new marketing campaign focusing on customs that are unique to many Latino communities.

The campaign, called “Sin traduccion,” or “No translation,” will feature two television ads, as well as digital and in-store components.

According to Ad Age, the campaign is meant to be a celebration of moments, traditions and emotions that are treasured by many in the Hispanic culture and spark a larger conversation with the community.

Las Vegas -- A giant “starburst ” a 14-ft.-diameter structure composed of 911 custom-cut Swarovski crystal spheres that put on a dazzling show at midnight, is the sparkling centerpiece of Las Vegas’ newest retail destination, Grand Bazaar Shops. The starburst, was created for — and towers above—the outdoor center’s new Swarovski store, whose exterior is composed of dozens of large, angular facets designed to make it resemble a cut crystal.

Orlando, Fla. - Planet Hollywood, is transforming its Orlando flagship location into a four-story star-gazing observatory set to debut in spring 2016. The reimagined “Planet Hollywood Observatory” will overlook the heart of Downtown Disney with a newly-expanded outdoor terrace and bar.

PetSmart is hoping to stand out in the pet category with a new marketing campaign that celebrates “pethood.”

The campaign, called "Petsmart Partners in Pethood," explores how having a pet can be similar to having a child -- from potty training to feeding, bathing to doctors visits.

Phoenix – PetSmart Inc. launched an omnichannel campaign around the joys and struggles of “pethood” – or pet parenthood, with a TV commercial during the Feb. 22 Academy Awards telecast. The campaign will include short films and ads shown on TV and online, and include print, digital and social media components.

London – Specialty luxury retailer Michael Kors Holdings has joined the ranks of Snapchat users. According to DigiDay, Michael Kors debuted on Snapchat earlier this week during New York Fashion Week, launching exclusive photos from Fashion Week on Snapchat.

Michael Kors has had a longtime social media presence, and was the first retailer to buy an ad on Instagram. Other New York Fashion Week social media activities for Michael Kors included live Internet streaming of the show and a live Twitter chat with the hashtag #AllAccessKors.

From drones to self-driving cars to a Barbie capable of having “real conversations with kids,” the 112th Toy Fair announced this year's hottest trends in toys.

Creative toys that epitomize the Maker Movement (explained below), innovative "smart" playthings, and toys that make a "splash" are among the top toy trends of 2015, according to experts at the U.S. Toy Industry Association (TIA).

Williams-Sonoma is leveraging the brand equity of a renowned culinary competition, not to mention famed celebrity chef Thomas Keller, to attract more foodies to its stores.

The retailer has been hosting events at stores across the country celebrating Team USA after its medal win at the prestigious Bocuse d’Or International Culinary Competition in January.