Entertainment Tie-ins / Licensing

A big game bonanza is in store for retailers, with television viewership and entertainment related spending expected to hit record levels, according to a National Retail Federation survey.

According to NRF, average viewer spending will reach a survey high of $77.88, up from $68.27 last year, with fans planning to splurge on everything from game day food and new televisions to athletic wear and decorations. Total spending is expected to reach $14.3 billion.

The popularity of Disney’s Frozen license and a final surge of spending allowed most U.S. toy retailers to grow sales this past holiday season, according to new data from NPD.

Irving, Texas – Chuck E. Cheese’s is running a dance-themed omnichannel promotion featuringYouTube stars Shaniah Jones and D’Squared Live. Kids can win free tickets by learning to “do the Chuck E.,” an original dance, at Chuck E. Cheese’s locations.

Unilever is trying to grow sales of men’s skin care products by targeting fathers with innovative workshops at Sam’s Club.

Dove Men+Care and Family First's national nonprofit fatherhood program, All Pro Dad, will present All Pro Dad in-Club interactive workshops at 60 Sam's Clubs in the Top 30 markets across the country on Jan. 17.

Walmart is supporting a trio of professional anglers on the competitive fishing circuit this year in an ongoing effort to align itself with sport that resonates with the retailer’s core customers.

The roster of talent Walmart is supporting this year includes 16 year Walmart FLW Tour veteran Mark Rose, 18 year veteran David Dudley and newcomer Nicole Jacobs.

By Jim Singer, A.T. Kearney, and Ryan Mathews, Black Monk Consulting

With two Pixar movies hitting theaters this year — Inside Out (June 19) and The Good Dinosaur (November 25) — Disney Consumer Products has a slate of innovative new toys in the works for retailers.

Both movies will have robust toy lines from Japaneses licensee TOMY, whose innovative approach, strength in international markets and ability to reflect Pixar’s unique storytelling in its product lines made them the ideal choice for Pixar Animation Studios’ most exciting year yet, the company said.

Walgreens is launching a new national campaign highlighting how people are aging well beyond their HIV diagnosis.

The centerpiece of the campaign is a traveling art exhibit, curated in collaboration with the Graying of AIDS, an independent documentary project and educational campaign.

The exhibit provides a glimpse into the lives of older adults living with HIV and will make its first stop in Miami on Jan. 17.