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Entertainment Tie-ins / Licensing

  • Marketing exec at RadioShack is out

    The person behind the retro marketing campaign at RadioShack is out.

    Jennifer Warren, chief marketing officer at RadioShack, is the latest top executive to leave the troubled electronics retailer as it tries to stave off bankruptcy. The company recently replaced its CFO for the third time this year as it reshuffled restructuring advisers.

    Warren joined RadioShack in April 2013 and was one of CEO Joe Magnacca’s first hires when he was putting together his turnaround team.

  • Famous faces wish Las Vegas a happy holiday season on Miracle Mile Shops' strip-side LED screens

    Las Vegas - Through Dec. 31, Miracle Mile Shops at Planet Hollywood Resort & Casino is broadcasting a series of special holiday greetings from prominent Las Vegas personalities, headliners and show cast members on its LED screens at the heart of Las Vegas Boulevard.

  • A record-breaking Christmas for Macy's

    Macy’s “Believe” holiday campaign took an online turn this year, and customers enthusiastically responded.

    The retailer broke a Guinness record by having customers have the chance to create and send a digital letter to Santa to benefit Make-A-Wish while having the opportunity to participate in Macy’s Guinness World Records official attempt for the longest wish list to Santa.

  • And the most compelling Christmas ad is...

    New York - The Brits are no slouches when it comes to holiday advertisements.

    The competition between British retail giants to come up with the most compelling TV ad grows more intense every holiday season.

    This year, the biggest initial buzz was created by Sainsbury, with its depiction of the famous Christmas truce on the battlefields of World War I.

  • CVS offers omnichannel holiday promotion

    Woonsocket, R.I. – CVS/pharmacy is making it an omnichannel holiday for its customers this year. Consumers can follow @CVS_Extra on Twitter to learn about upcoming promotions and ways to win a variety of gift items through special contests.

  • German supermarket spreads holiday cheer

    An assortment of cashiers, 13 hidden cameras, and a whole lot of holiday spirit led to an epic surprise at a grocery store in Germany this month.

    Edeka, Germany's largest supermarket chain, decided to surprise its shoppers with a seasonal treat.

    In an attempt to liven up the otherwise boring chore of grocery shopping, these cashiers opted to delight their patient shoppers with a choreographed orchestra that beeped the holiday classic, "Jingle Bells."

    Watch here and enjoy!

  • German supermarket offers holiday cheer

    New York - Edeka, Germany's largest supermarket company, decided to surprise its customers with some unexpected seasonal cheer. Thirteen hidden cameras caught shoppers’ expressions as the store lights went down and cashiers scanned items in such a way that their registers beeped the right notes of holiday favorite "Jingle Bells.” 

  • With help from friends, consumers can win Mellow Mushroom contest

    Atlanta – Pizza chain Mellow Mushroom is partnering with beer brand Stella Artois to provide rewards to consumers who post photos on Twitter and Instagram, with a little help from their friends. By posting “usies” (“selfies” with a friend) using the hashtag #MellowStellaContest, Mellow Mushroom followers are entered in a contest featuring a getaway and other prizes.  
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