Sears launches promotional Web series

Hoffman Estates, Ill. – Sears, Roebuck and Co. is launching a new promotional Web series starting reality TV stars Sean and Catherine Lowe and Sears celebrity designer Ty Pennington. Customers and Shop Your Way loyalty members will be asked to design the patio of the couple's new home via this Web series from Sears outdoor living.



The promotion includes an online hub where consumers can watch all eight episodes and vote for the patio and grill products they think best suit Sean and Catherine's needs, enter the sweepstakes to win Shop Your Way points and outdoor living products, and learn about other Sears outdoor living products and features.